The pool market is hot—but are your leads lukewarm? If you’re a concrete pool builder or gunite pool installer looking to stay booked beyond the summer rush, you need inground pool marketing that works all year long. Spoiler: It’s time to pick up your phone and hit “record.”
Let’s break down some video-first, content-smart strategies that can keep your build schedule packed, even in the off-season. From followers to buyers, it’s high-impact marketing at its best.
Why Should Pool Builders Use Video Marketing?
People often ask us, Does video marketing help pool companies get more leads?
Absolutely!
Video content builds trust, shows your quality of work, highlights your team members’ personalities, and performs better on social media and search engines.
Video isn’t just for influencers—it’s one of the secret weapons of modern pool builder marketing. From showing off gunite pool builder custom inground pools to explaining the benefits of cement for swimming pools, short videos can help turn browsers into buyers. We even have clients who host pool school video content on their websites and YouTube channels to help free up their staff during peak buying season.
From social media strategies to custom video content, The Get Smart Group can help direct your visual marketing efforts for exceptional business strategy.
1. Start with Reels, Shorts, and TikToks
Fast, punchy, and visual, short-form video is dominating social media right now. Use reels and shorts on Facebook, Instagram, TikTok, and YouTube to show:
- Time-lapse builds of concrete swimming pools
- Pool plastering or swimming pool cement applications
- Behind-the-scenes with your team on job sites
Caption it with keywords like “best inground swimming pools” or “what a gunite pool builder really does,” and you’ve got highly shareable content that builds authority and reach.
2. Go Live and Take People Behind the Scenes
Going live on Facebook or Instagram might feel a little awkward at first, but it works. Big time. When you walk viewers through an active build, show the process of pouring swimming pool cement, or just answer questions on the spot, you’re not just a concrete pool builder anymore—you’re a real person they feel connected to. That kind of authenticity builds trust fast and keeps your pool company name top-of-mind when someone is ready to start their own custom inground pool project.
You can even answer FAQs live right from the comments. Talk about “How much does a pool cost?”, “What’s the difference between concrete and fiberglass?”, and so much more. Lives feel authentic, build trust, and show you’re the real deal. And if you incorporate a strong SEO strategy into your video scripts and transcripts, you have the potential to boost search engine visibility in major ways. Ask about our script-writing services for your video needs.
3. Post on YouTube
Want long-term SEO power? Start a YouTube channel. YouTube is the second-largest search engine in the world—and it’s where many homeowners go to research swimming pools for sale, compare options, and watch real installs.
Some easy video ideas:
- Concrete Pool vs. Fiberglass: What’s Best for Your Backyard?
- How a Gunite Pool Is Built Step-by-Step
- Top 5 Pool Features for 2025 Custom Pool Builds
Be sure to link back to your website or pool store in the description and have your targeted SEO keywords in the video transcript.
4. Repurpose Your Content Across Platforms
Don’t want to take tons of time making separate videos and content for all the different channels? Turn one job site video into:
- A Facebook reel
- An Instagram reel and post
- A YouTube video
- A blog on your site
- A story highlight for your business page or LinkedIn
That’s genius pool marketing—working smarter, not harder.
5. Work With a Digital Marketing Agency That Gets It
If shooting, editing, and posting feel overwhelming, bring in the pros from The Get Smart Group. Our specialized digital marketing agency can help you craft a strategy that’s focused on pool service marketing, digital marketing services, and increasing online visibility for pool companies.
Ready to Dominate the Pool Market All Year Long?
With the right pool marketing strategy focused on video and content, you can get to the point where you don’t have to scramble for leads. From showcasing the best pools near me to building trust as a top concrete pool builder, your content can keep you booked solid.
Need help making it happen? Contact your favorite digital marketing agency that knows how to turn likes and views into signed contracts and money in your pocket. With The Get Smart Group on your team, your video content strategy can build trust, boost pool-build bookings, and highlight all the best parts of your pool business. Schedule your free discovery call today to get started on a transformational video strategy this year!
