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Interested in digital marketing for your business? Then read the latest information on how to grow your business, expand your reach, and develop your team.

How to Improve Your SEO Metrics with Marketing Content

How to Improve Your SEO Metrics with Marketing Content

Marketing content can improve SEO metrics over time. Hello again from your friendly neighborhood content manager! One of the top…
Hit an SEO Bullseye with Keyword Targeting

Hit an SEO Bullseye with Keyword Targeting

Hit a bullseye with keyword targeting! Keyword targeting is a different sport for everyone. Some people are more competitive when…
How I Let Go of My Old To-Do List

How I Let Go of My Old To-Do List

  While I’m not the most organized person on the face of the planet, to-do lists have always given me…
The Art of Prioritizing YOU

The Art of Prioritizing YOU

As someone who didn’t grow up with a swimming pool in my backyard, let alone a hot tub, I struggled…
How to Write the Best Email Marketing Broadcast

How to Write the Best Email Marketing Broadcast

Email broadcasts for your business are a pool and spa marketing CRM tool you should be utilizing. Not only are…
Celebrating My First Workiversary

Celebrating My First Workiversary

I just celebrated my one year work anniversary, or “workiversary”, with The Get Smart Group on June 17, 2020. If…
Why You Need to Set Up Your Home Office

Why You Need to Set Up Your Home Office

Although The Get Smart team had transitioned into working from home full-time earlier this year, several of us already worked…
Balancing Creative and Administrative Marketing Aspects

Balancing Creative and Administrative Marketing Aspects

Being creative with marketing for pools and hot tubs is much more challenging than I thought it would be, but…
Social Media Marketing is the New Window Shopping

Social Media Marketing is the New Window Shopping

Have you ever been strolling along a business street when a window display caught your eye? Either the window art…
How to Use Memes & Hashtags for Marketing

How to Use Memes & Hashtags for Marketing

These days, it’s all about that #relatablecontent. While it may seem silly at first, memes and hashtags are actually a…