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Should I spend time replying to online reviews?

Should I spend time replying to online reviews?

The distinction between online stores and brick-and-mortar establishments is disappearing. Pre-2020, consumers were already migrating en masse to doing more…
3+ Savvy Tips for Local Pool and Spa Marketing

3+ Savvy Tips for Local Pool and Spa Marketing

Pool and spa marketing is what we do. If you’re an up-and-coming pool and spa business, you’ll need to learn…
Tips on Content Marketing from an Insanely Busy Digital Marketing Firm

Tips on Content Marketing from an Insanely Busy Digital Marketing Firm

About two decades ago, in a galaxy far far away, I had the opportunity to help start a newspaper in…
Slaying the Writing Dragons: Kill the Clichés

Slaying the Writing Dragons: Kill the Clichés

Writing is hard. It’s supposed to be. Show me a writer who says it’s easy, and I’ll show you a…
What This Election Cycle Teaches Us About Digital Marketing

What This Election Cycle Teaches Us About Digital Marketing

Regardless of which side of the political aisle you sit on, this election cycle has been like no other. Actually,…
Digging Deeper into SEO

Digging Deeper into SEO

Here at GSG, we hire a lot of writers. They come from an amazing variety of backgrounds, from journalism to…
When the Going Gets Tough, The Tough Get Going

When the Going Gets Tough, The Tough Get Going

This month I’m going to change gears a little. 2020 has been tough all over. I don’t know a single…
Handling Business Social Posts in a Crisis

Handling Business Social Posts in a Crisis

As I write this, one of the worst days of one of the worst months of Wall Street history grinds…
Research Versus Plagiarism

Research Versus Plagiarism

“What has been will be again, what has been done will be done again; there is nothing new under the…
Writing in the Client’s Voice

Writing in the Client’s Voice

One of the things I see most often as Content Manager is writers struggling to write in the client’s voice,…