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Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

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Science fiction isn’t completely outside of my wheelhouse. I’m familiar with the ways of the Force, I could pick Dr.…
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Behind the Scenes with Hot Tub & Swimming Pool Landing Pages

Behind the Scenes with Hot Tub & Swimming Pool Landing Pages

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Whether you’re marketing for pools, hot tubs, or really anything else…a solid landing page is essential for a successful campaign.…
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Pool & Spa Marketing on a First Name Basis

Pool & Spa Marketing on a First Name Basis

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Learning to work at The Get Smart Group is no small venture. I tell Scott (and all of our new…
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12 Tips if You're Homeschooling and Working from Home

12 Tips if You're Homeschooling and Working from Home

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People tell me I’ve lost my mind. They ask how I do it. And now that the coronavirus is forcing…
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If there was a problem, yo, I'll solve it

If there was a problem, yo, I'll solve it

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I was about 13, I think, when I decided to enter the local talent show. My talent? I performed Vanilla…
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Marketing for Pools & Spas in 2020: Reaching Your Customers

Marketing for Pools & Spas in 2020: Reaching Your Customers

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  Marketing for Pools & Spas in 2020 is all about reaching your customers on their playing field and time…
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Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

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I review monthly metrics reports with each of my clients, and a number I watch particularly closely is “Organic Page…
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2020 Pool & Hot Tub Marketing Insights

2020 Pool & Hot Tub Marketing Insights

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This is the time of year when Facebook (and many others) release marketing data designed to help advertisers throughout the…
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