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Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

Science fiction isn’t completely outside of my wheelhouse. I’m familiar with the ways of the Force, I could pick Dr.…
Behind the Scenes with Hot Tub & Swimming Pool Landing Pages

Behind the Scenes with Hot Tub & Swimming Pool Landing Pages

Whether you’re marketing for pools, hot tubs, or really anything else…a solid landing page is essential for a successful campaign.…
Pool & Spa Marketing on a First Name Basis

Pool & Spa Marketing on a First Name Basis

Learning to work at The Get Smart Group is no small venture. I tell Scott (and all of our new…
12 Tips if You're Homeschooling and Working from Home

12 Tips if You're Homeschooling and Working from Home

People tell me I’ve lost my mind. They ask how I do it. And now that the coronavirus is forcing…
If there was a problem, yo, I'll solve it

If there was a problem, yo, I'll solve it

I was about 13, I think, when I decided to enter the local talent show. My talent? I performed Vanilla…
Marketing for Pools & Spas in 2020: Reaching Your Customers

Marketing for Pools & Spas in 2020: Reaching Your Customers

  Marketing for Pools & Spas in 2020 is all about reaching your customers on their playing field and time…
Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

Hot Tub & Pool Marketing Tip: How (and Why) to go Live on Facebook

I review monthly metrics reports with each of my clients, and a number I watch particularly closely is “Organic Page…
2020 Pool & Hot Tub Marketing Insights

2020 Pool & Hot Tub Marketing Insights

This is the time of year when Facebook (and many others) release marketing data designed to help advertisers throughout the…