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Interested in digital marketing for your business? Then read the latest information on how to grow your business, expand your reach, and develop your team.

How to Address the Pool Chlorine Shortage

How to Address the Pool Chlorine Shortage

With summer just around the corner, there have been stories in the national news regarding the chlorine shortage. Between the…
Why Do I Need Lead Magnets?

Why Do I Need Lead Magnets?

“Lead magnets.” You’ve heard this term before, but you don’t know what it means. Context clues can help you out:…
How to Market Pools When Builds Are Booked Out for Years

How to Market Pools When Builds Are Booked Out for Years

Congratulations! Your pool contracting business has builds booked through the 2022 pool building season. You’re all set. But you can’t…
The Day Everything Changed a Year Ago

The Day Everything Changed a Year Ago

One year ago today (Friday the 13th), all of the California employees of The Get Smart Group gathered at the…
3 Killer Tips for Crushing SEO

3 Killer Tips for Crushing SEO

January has already come and gone! And you know what that means… A new year that all but guarantees more…
How I Let Go of My Old To-Do List

How I Let Go of My Old To-Do List

  While I’m not the most organized person on the face of the planet, to-do lists have always given me…
Trouble Communicating in a Remote Workforce? Let’s Sniff This Out …

Trouble Communicating in a Remote Workforce? Let’s Sniff This Out …

So much has changed in the world over the last year, and yet so much remains the same, like communicating.…
Slaying the Writing Dragons: Kill the Clichés

Slaying the Writing Dragons: Kill the Clichés

Writing is hard. It’s supposed to be. Show me a writer who says it’s easy, and I’ll show you a…
2020 — A year in review

2020 — A year in review

Review 2020? Oh, let’s not.  Instead, let us focus on what we learned. That is the real gold.  Unprecedented? Yep.…
The Magic of Remarketing

The Magic of Remarketing

We hear that groan. Another must-do to add to your busy schedule? But trust us, remarketing pays off.   Savvy buyers…

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