What To Expect From A Graphic Designer

 

 

 

 

 

 

 

 

 

 

 

 

By: Michelle L. Cramer

Part of refreshing your brand – or starting from scratch – is a stellar logo. Unless you’re well versed in all things graphic, your logo elements will likely fall short of looking professional and drawing  attention in the way you desire.

It’s better that you hire a graphic designer to put your logo together. But, when you do, make sure that it’s a graphic designer you can rely on to get you the results you want. These tips will help you.

The Cost

When a graphic designer provides you with a quote, the charge shouldn’t be more than $800-$1000. That may seem a little steep for a logo, but this price should also include the following:

  • Business card template
  • Stationary/letterhead design
  • Facebook profile picture and header
  • Twitter profile picture and header
  • Headers for your website
  • Logo in a variety of formats, including JPG, PNG, EPS and PSD

Branding PackageAvoid any designer that refuses to provide the raw art file for your logo – this is not a professional. Any files should be high resolution, which means more than 300 DPI, which will allow you to print your logo in larger formats without harming the integrity of the image. And make sure that your service contract includes a full list of everything the designer will provide.

Experience

Make sure any graphic designer you consider has samples of previous work. Even if you’re hiring someone relatively new to the profession, anyone you consider should have designs they’ve worked on to perfect their talent so you can see they’re style. If you like what you see, then you’ll likely be happy with what they design for you. However, it’s best to hire someone with a clear portfolio and happy previous clients just to be sure.

Committed to Results

Any diligent graphic designer will work on your logo until you’re happy with it. Before hiring someone, ask about her completion policy. A reliable graphic designer will provide at least three logo samples with first draft to get a better idea of what you’re looking for. Then he will work to perfect the logo to your specific requests, even if it takes a few attempts to get it right. It doesn’t necessarily mean you’ll need revisions, but if there is a color change or different font you want, it’s nice to know you have that option without too much trouble.

Communication

Tying into their commitment to results, graphic designers should be excellent communicators. Culture makes a difference, some of the time. If someone doesn’t understand cultural norms, they may not be able to get the point you are trying to make with your logo. Have a phone conversation before you hire an artist to make sure you will avoid difficulty communicating. It’s also great to make sure that you’ll get along – you certainly don’t want to work with someone when your personalities clash.

Just remember, despite what you may think, it’s not a good idea to try and design your logo all on your own. A professional will help you convey the message you desire appropriately so that you can maximize your target market reach.

 

Faithfully yours,

The Get Smart Group

#getsmarter @getsmartgroup


Web Envy: A Style Spotlight

Your website is easily one of the quickest and easiest ways to extend your personality. Let’s take a look at a few gifted companies that really make their site work for them. This week, since it’s the first installment of this series, we’ll look at the home page

Swiss

Screen Shot 2014-07-11 at 10.40.19 AM

In true Swiss fashion, this site maintains a spotlessly clean look. The color is rich without being flamboyant, and the amounts of elements are minimal, making it clear.

swiss.com

Highlights

If we dissect this snapshot of the homepage, there are basically 4 elements.

  • Navigation

    6 clear areas to navigate in plain, easy to understand language.

    Screen Shot 2014-07-11 at 10.49.07 AM

  • Functionality Placement

    This is my favorite part of the entire homepage. Swiss knows their customers, and by placing this all-in-one booking, bag checking, and flight status tool this way it made access to it effortless. Front and center, this element breaks the frame of the eye-catching hero image below in a way to say “I’m important, and my function follows this mentality”.

    Screen Shot 2014-07-11 at 10.49.16 AM

  • Hero Message

    As said above, this eye-catching piece allows Swiss to says exactly what they want to portray.

    Screen Shot 2014-07-11 at 10.49.22 AM

  • Extra Information

    This extra section may fall lower on the hierarchy, but that’s exactly how it’s designed. Two dynamic special offers that help users know that there are deals. Then it navigates away as to not muddy the homepages image.

    Screen Shot 2014-07-11 at 10.49.29 AM

If you have more interest in learning web design skills, this company does a great job of teaching all of the skills you’ll need to start up!


How to Buy (or renew) a Domain Name using GoDaddy

One of the first steps to getting your business setup online is to purchase a domain name.  You do this using a service called a registrar.  There are numerous registrars out there, but my preferred company is GoDaddy.  You may be familiar with GoDaddy from their racy Superbowl commercials or their relentless online advertising campaigns.  Despite the fact that their website is super cluttered with a bunch of extra stuff they’re trying to sell you, they have one of the best domain management tools available.  Let me show you what I mean.

When you first visit GoDaddy’s website, you’re presented with a littany of choices.  In this case, we just want to register a new domain name.  So, type your desired choice in the box indicated below:

Choose your domain name
Choose your domain name

For this example, let’s assume you’re looking for your name as a domain name.  So, for me, I would type: scottreynolds.com    Let’s see what happens:

In this case, my name is already taken, but they have numerous suggestions below.  For this example, I’m going to take the .info domain name.  If you don’t like any of the suggestions, try to come up with something else that you like.  Eventually you’ll find a good domain name.

The next step is trying to navigate through all the other stuff that GoDaddy will try to sell you before actually allowing you to make a purchase.  Always look for the ‘Next’ or ‘Continue’ or ‘No Thanks’ buttons on the bottom of the screen.  I don’t recommend purchasing any of their extra services unless you REALLY need them.

They’re going to try to get you again and again.  If you don’t already have a GoDaddy account, this is going to be the time to create one.  They need a bunch of information from you so that you can properly register your domain name.  Don’t worry, they keep your information safe and secure.

Once you’re logged in (or have created an account) you’ll eventually get to this screen:

This is FINALLY checkout.  On the bottom half of this screen, you’re going to enter your payment info and complete the checkout process.

Congratulations, you have a new domain name!

Click Here to give GoDaddy a try.


Website Design

Everyone needs a website.  The trouble is, few people know what their website should look like, what it should do or how it should operate.  That’s where we come in.

We don’t want you worrying about making sure your HTML is compliant, whether your site is optimized for search engines or mobile – or what in the world FTP and CSS mean.

Here at The Get Smart Group, we’ll build you a first class web presence that compliments your business where it should and doesn’t try to do what it shouldn’t.

Some examples of websites we have built recently: 

www.aurorapoolsknoxville.com

www.coronadocarrental.com

www.innovativespas.com

www.texashottubco.com

www.Oxygen265.com 

www.strongerfamilies.org 

www.primohottubsandswimspas.com

www.Legalresearchpros.com

www.Orangeburgmanor.com 

www.Atlasresortstore.com

www.hinmanpoolsupply.com

www.spspools-spas.com

www.pooltechplus.com

www.premiumwholesale.ca

www.waltrex.com

www.swim-fitness.com 

www.nwhotspring.com 

www.bigcoveredbuildings.com 

www.turningwest.com 

www.internationalswimspa.com 

www.lafoliawine.com

 

 


Marketing

Over time, we have gained much experience in creating, implementing and managing both traditional and new media channels.

Our expert area of marketing focus is  relationship based marketing and sales of high end products and services such as RV’s, Hot tubs, Swim Spas, Yachts, Golf Vacations, Legal Services, Medical Spas, Organization Memberships, Large Buildings or Custom structures & Real Estate investment.  These are just some of the industries we have assisted.

Fill out the contact form on the right to schedule a free consultation and learn more about how we can assist you with your marketing in any of the following areas. 

We offer the following marketing services: 

Graphic Design – branding, collateral materials, mailings, ads, web design

Social Media Campaigns + ongoing management

Google, Youtube, Facebook ad design & management

Marketing Calendar Planning

Radio & Video Project Management

Email Design & Broadcast

Content creation for websites, email & mailing followup campaigns

Custom CRM Implementation

Customized Sales & Marketing Training

 

Corporate Level Consulting we offer with our strategic partners

Improving Corporate Communications

Implementing VirtualCollaboration & Improving Team Dynamics

Enhancing Organizational Efficiency

Process Consulting


Infusionsoft

THE ONLY ALL-IN-ONE SALES AND MARKETING SOFTWARE BUILT FOR SMALL BUSINESS.

With Infusionsoft sales and marketing automation software, everything you need to get more customers, grow sales and save a whole lot of time is right at your fingertips. It’s your small business CRM, e-commerce, email and social marketing solution all in one place.

infusionsoft-customer-lifecycle
Why is infusionsoft a better CRM for your business? 

We’ve been using and customizing infusionsoft for years for our customers. The majority of our clients are entrepreneurs and small business owners with 25 or less salespeople on staff and 10 or less locations. There are a lot of copycat CRM systems trying to do what they do, but Infusionsoft is still the best platform on the market for small business. Period.

  • Ability to Automate & create extensive email campaigns, mobile responsive email broadcasts & email templates
  • Tracking lead activities and notifying sales people when certain activities occur – email opens, link clicks, etc.
  • Effective and customizable webforms for converting site visitors more effectively to leads
  • Insights into user activity such as web page browsing, email opens, interest in specific pages or lead magnets
  • Customizable sales funnel pipeline reports – so you can track how many leads you have in EACH stage of the sales process and watch the progress of each member of your sales team as they process their leads
  • Built in Reporting tools to show you the sales team performance, effectiveness of your email marketing, ROI on your digital advertising and where you should invest more time, training and money to get more sales.
  • Open API system works with HUNDREDS of other helpful plugins & apps on the market
  • Integrates with your merchant account & helps manage your online store purchases & email campaigns
  • Cloud based software allows you to login and work from ANY device connected to the internet from any location.
  • Low monthly cost
  • Built in Get Smart Group tech support, in person training & virtual training courses

Call us to learn more about how we can customize a CRM platform to help you convert & capture more customers this year. 415-800-2040 ext 701

graphic by Andrew Utley 


Get Smart Philosophy

Our Goal is to help entrepreneurs sustainably grow their businesses while maintaining a work-life balance. We want our clients to reach their full potential while leveraging technology, the internet, relationships, networks and the tools you have available to increase productivity efficiently.

We believe that true fulfillment has less to do with money and power and more to do with remarkable accomplishments, commitment to community, ethical leadership and making the achievement of your full personal and business potential a reality.