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Emotion is a Powerful Tool — Use it Sparingly in Your Content

Emotion is a Powerful Tool — Use it Sparingly in Your Content

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Dry, stale, textbook-ey content isn’t the worst thing on the Internet. People yelling about politics in ALL CAPS on my Facebook…
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Accruing Feminine Interest for Your Business Through Pinterest

Accruing Feminine Interest for Your Business Through Pinterest

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Pinterest almost always gets overlooked by businesses trying to get in on the social media scene. Facebook and Twitter get…
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Adapting to Facebook Newsfeed Changes

Adapting to Facebook Newsfeed Changes

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Have you disappeared? Facebook changed its newsfeed algorithm yet again at the beginning of 2015, resulting in one of the…
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Developing Your Brand | Hook Them With a Story

Developing Your Brand | Hook Them With a Story

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By: Michelle L. Cramer One of the most popular television comedies in recent years is How I Met Your Mother,…
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Don’t be Normal | Tailoring Your Brand to Your Target Market

Don’t be Normal | Tailoring Your Brand to Your Target Market

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By: Michelle L. Cramer There is some tough scrutiny passing around over GAP’s latest “Dress Normal” ad campaign. Launched in…
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Cohesive Brand Elements | Molding Together Logo and Content

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By: Michelle L. Cramer Have you ever watched Gilmore Girls? Stick with me, here; I swear I have a point.…
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Target Potential Customers With Facebook Lookalike Audiences

Target Potential Customers With Facebook Lookalike Audiences

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By: Michelle L. Cramer For some time now, advertisers have been able to create Facebook Custom Audiences, matching customer data…
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Viral Customer Service | Social Media Marketing

Viral Customer Service | Social Media Marketing

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At the end of August, Evian launched a full-scale campaign on Twitter that set a new precedent in social media…
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74 Characters | Optimizing Facebook Ad Text

74 Characters | Optimizing Facebook Ad Text

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Be relevant. Grab attention. Have a call-to-action. Include a value proposition. These are the elements of a strong, effective advertisement,…
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Making the Connection | Pairing Email Campaigns and Social Media

Making the Connection | Pairing Email Campaigns and Social Media

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As you look at your marketing strategy, you may tackle email campaigns and social media separately. You may even have…
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