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Interested in digital marketing for your business? Then read the latest information on how to grow your business, expand your reach, and develop your team.

A Leadership Strategy for Your Pool & Spa Business

A Leadership Strategy for Your Pool & Spa Business

As a business owner, you likely face challenges within your teams related to management and leadership. Pool and spa businesses…
Why HR Director is a Perfect Fit for Me

Why HR Director is a Perfect Fit for Me

Three years ago, I began working with The Get Smart Group in the role of Executive Assistant. Although I had…
Consistently Successful Hot Tub Sales Tips

Consistently Successful Hot Tub Sales Tips

For 18 months,  I hadn’t set foot on a plane or seen the inside of a hotel room. And then something…
Should You Run Swimming Pool Ads When Your Builds are Booked Up?

Should You Run Swimming Pool Ads When Your Builds are Booked Up?

Wow! Your pool builds are booked up through the 2022 season, and it’s time to revisit your marketing strategy. Since…
You're Wearing Too Many Hats

You're Wearing Too Many Hats

Being a small business owner isn’t easy. There are so many things to do! You have all of the behind-the-scenes…
4 Ways Hot Tub Dealers Can Thrive While Dealing With Inventory Issues

4 Ways Hot Tub Dealers Can Thrive While Dealing With Inventory Issues

Covid-19 has thrown a lot of wrenches into everyone’s lives the past year. With everyone being stuck at home, the…
How to Address the Pool Chlorine Shortage

How to Address the Pool Chlorine Shortage

With summer just around the corner, there have been stories in the national news regarding the chlorine shortage. Between the…
2020 — A year in review

2020 — A year in review

Review 2020? Oh, let’s not.  Instead, let us focus on what we learned. That is the real gold.  Unprecedented? Yep.…
Tracking Metrics for Your Remarketing Success

Tracking Metrics for Your Remarketing Success

We’ve been talking about remarketing a lot lately, so hopefully, you’ve decided it’s a must-do. But how will you know…
Google Remarketing for Small Business

Google Remarketing for Small Business

Do you feel like your current Google marketing is all over the place? Like maybe the good ole Google isn’t…