Brand recognition. It is something so important when building a business, but something so few focus on. There is a reason you buy Coke or Pepsi over the generic, and it’s not just because of the taste. It is because they have prioritized their brand recognition. But as a pool and spa business, you’re not selling a soft drink. You are selling large items that are a decades-long investment for many people. So what do you do? Here’s how every pool and spa business can build brand recognition.
Know Your Audience
The most important key in building brand recognition is knowing your audience. It may be tempting to film a fun Tik Tok, but Gen Z won’t be buying pools and hot tubs for at least another decade. It doesn’t help to build brand recognition with them because you won’t see any return on your investment. Instead, your focus needs to be on Facebook and Instagram because that’s where your audience is.
Optimize Your Online Presence
Building brand recognition is difficult if no one knows about your business.
This is why search engine optimization, or SEO, is so important. SEO, in essence, is a way to get your website to appear in potential leads’ searches online. This involves using keywords and other strategies so the search engine’s algorithm will show your site higher in the results. When your site consistently ranks high, more people will recognize your business’ name, even if they’ve never set foot in your store.
Build Your Brand with a Blog
Blogging is a great way to increase your brand recognition and SEO. When you share blogs on your website, you increase your content and keywords, and then appear in more searches. You also help people recognize your brand as a reliable one. For example, if you shave a blog on cleaning hot tub filters and it works, those readers know that you know what you’re doing. So, if they have a bigger hot tub maintenance issue, need more hot tub chemicals, or even need a new hot tub, they may come to you.
Stand Out on Social
Lastly, social media is a great way to build brand recognition. Wendy’s did this with their sassy tweets. IHOP famously switched their name to IHOb on social for a period of time. KFC strategically follows only 6 people named Herb and the 5 Spice Girls to represent the 11 herbs and spices used in their chicken. Social media is where you snow your brand’s personality before anyone even steps foot in your store. So, what sets your business apart? Focus on this and use it to set you apart from your competitors in your hot tub store marketing.
Every pool and spa business can build brand recognition, but it takes time. Let The Get Smart Group help you. We specialize in digital marketing for pool and spa businesses, and can help you get more hot tub leads. We’ll do what we do best, so you can focus on what you do best. Schedule a free 30-minute consultation today to find out what we can do for you.