Building beautiful homes is a skill that has taken you years to craft. From modern marvels to classic designs, you are exceptional at what you do, and you want to share your giftings with as many potential homeowners as possible. But how do you get residential construction leads without buying them?
At The Get Smart Group, we are masters at lead generation for the construction industry. We know just how to get you from where you are now to where you want to be — all with a strategy that won’t break the bank. Here’s how to gain and qualify leads so you know exactly who to pursue with your best marketing strategies.
The Downfall of Paid Leads and How to Avoid Unneeded Expenses
Leads can be unbelievably expensive. There are a hundred marketing rabbit trails that you can go down that can cost you major money with no guarantee that the people who are are clicking on your marketing want anything to do with a new home build. You don’t just want thousands of leads that don’t convert to paying clients. You want the right leads, at the right time, with the right motives.
As a home builder, you don’t have time to get lost in the weeds. Building a home is a one-off job — and repeat clients are few and far between. That’s why you need a continual line of qualified clients in the pipeline to generate income for your business and employees, your subcontractors, and yourself.
What you need is a clear strategy that yields qualified leads that convert into sales, and the best way to get there is with The Get Smart Group. A qualified lead has potential to turn into a paying customer, and that, my friend, is what you are after. Here are six exceptional ways to get residential construction leads without buying them.
Offer Something for Free
Although a freebee may seem counterproductive, it can absolutely help rule out those people who are just looking as opposed to those who are ready to take the step into happy home building. Before prospects are ready to commit, they want assurance that you can deliver on your promises. By offering something for free like an eBook on the home building process, you earn the chance to show people what they can expect from working with you.
In your eBook, you have an unmatched opportunity to offer a stunning gallery of your builds along with a description of your home building services and what a potential client can expect when working with you. But in order to earn that free eBook, your lead needs to give you a little bit of information first. A lead form on your website can not only collect their name and email address, it can place your prospective client into your specialized CRM system. Then, as time goes on, you’ll have a way to send them the best and most up-to-date information on home builds, including openings in your schedule, information on free consultations, and so much more.
One well-done eBook can gain untold amounts of leads. Do you need one? You’ve found the award-winning experts at eBook creation at The Get Smart Group. Each of our eBooks are written and designed from scratch. We will plan your perfect eBook directly with you and create a customized strategy for lead generation and distribution.
Set Up Your CRM Campaigns
Now that you have new names and email addresses, it’s time to focus on a CRM campaign for your leads. A CRM campaign, or Customer Relationship Management campaign, is just that — it manages your ongoing relationship with potential clients, building trust and authority as you send leads relevant content, such as behind-the-scenes looks into home builds and links to your portfolio of work.
The Get Smart Group can build you a custom CRM campaign that can get those leads you’ve gathered through your eBook opt-in to receive more information about what it’s like working with you. As they receive ongoing information, you’ll easily set yourself up as the residential construction authority in their eyes.
The trust building doesn’t stop there, though. As you receive a higher conversion rate of qualified leads who opt-in, they gain even more personalized emails as they inch closer to making a home build decision with you. Then it’s time for the next step.
A Call to Action for an In-Person Consultation
Although it doesn’t really cost anything but your time, an in-person consultation is one of the best ways to convert those new leads into customers. Whether you set an appointment at your office or meet them on land that they have already purchased, you have an amazing opportunity to seal the deal with a personal touch.
Bring along samples for home design, kitchens, bathrooms, bedrooms, outdoor living, or anything else you think your clients might like to see.
Meeting with you can tell a potential customer all they need to know about what the future holds. Sure, your online gallery of projects may be beautiful. But how is your customer service? Are you easy to talk to? Will you reply back to them in a timely manner? What about questions they have or changes that come up in the middle of a project? An in-person consultation can answer all of those questions and more.
Setting up an appointment isn’t hard, either. With your already-existing CRM campaign, you can have an online scheduler to set potential customer appointments with very little effort on your end. That will leave you more time to build those dreamy houses and to meet with the next clients on your list.
Utilize Social Media
Although some builders would rather avoid the burden of handling an account like Facebook or Instagram, social media is only getting bigger and better. Not only is it a powerful tool for reaching 24-hour potential clients, but its effectiveness as an advertising platform is unparalleled. It’s free to start, so why not get your business set up today?
The great news is that you don’t have to manage your Facebook ads, social media content, or amazing photos alone. The Get Smart Group has a renowned team of industry-leading individuals who will be assigned to your client account — ensuring that you offer the best ongoing information to your clients each and every week.
Social media is a great way to get your name out there and start conversations. A pretty picture and some carefully crafted words are worth their weight in gold. And those likes and loves can organically usher you in front of more people than you ever imagined.
Build Your Web Presence Through SEO Targeting
If people are searching local online companies for the perfect residential builder but cannot find your company, you may have an issue with your website content. Google crawlers search for ongoing updated content that contains the keywords and phrases that people are typing into Google’s search engine.
If a potential client is searching for “home builder near me” or “best residential construction company” and those words aren’t on your website, you know what will happen? They will be directed to the company who has dedicated time and attention to SEO. And that is never good news for you.
SEO is one of the most important aspects when it comes to acquiring residential leads without buying them. When you set your website up with the perfect keywords and phrases, those potential customers that are searching for a home builder like you will find the information and answers they are looking for on your site. This is a great way to gain organic web traffic and boost your website higher up in Google rankings. And the higher up your company listing, the more chance that potential clients can find you easily!
Glean Great Reviews
In today’s world of Yelp and Google reviews, potential customers rely heavily on what others have said about a company before they decide to use them. That is why it’s important to win as many positive reviews as possible for your business.
Engaging with customers after their project is complete and asking for reviews can build you a wealth of positive information. It also shows that your company cares about customer satisfaction, which is always a plus in today’s market. Encouraging customers to share their good experiences online, on social media, or with word-of-mouth accolades goes a long way. Whether you have a review section on Google, Yelp, your website and/or social media pages, the more five-star reviews you have the better. Build that review request into your CRM email strategy for almost effortless results that can have a major payoff.
The Get Smart Group is the Key to Obtaining the Right Residential Construction Leads
Are you tired of paying for leads that never convert into paying customers? It’s time to make a change. With The Get Smart Group on your team, you’ll have an entire company of home industry experts at an easy monthly rate. From website upgrades to social media, ongoing blog content, Google ads, CRM lead generation, review management and more, you’ve found your one-stop shop for everything you need for residential construction marketing.
Schedule your free, no-hassle consultation today to explore all the ways that The Get Smart Group can take your business to new levels. With our help, you can get residential construction leads without wasted time and money. Let’s start transforming your business into the leading home construction company in your area.