We don’t just market. We sell this stuff.
Our team is made up of industry professionals who have experience selling, researching, marketing and writing about pools – all with the goal of attracting more customers for our Pool Builder Clients nationwide.
Whether it’s a vinyl pool, packaged pool, gunite, concrete, shotcrete, above-ground, semi-inground or fiberglass pool – we actually know the difference. We understand who these customers are and why they shop for and purchase these different types of pools. We know that a package pool customer is not even remotely in the same price range as a custom concrete pool customer. We are familiar with the price ranges, we know the brands, we recognize the photos – and we understand the branding and perception needs and how to attract the type of customer who is going to buy your pool brand in your price range.
Best of all, we are experts at marketing your pools to your consumers in your market.
Our marketing solutions are customized for each client, based on your business, brands, location and sales processes. We know how to target the right clients on Google, Facebook, with SEO, and with geotargeting to get you more valid, qualified leads monthly online, on the phone and walking into your showrooms.
The Get Smart Group team is on the cutting edge of industry knowledge. We attend four or more industry trade shows annually (some by invitation as speakers) with our team for educational and networking purposes. We write more than 100 original, unique industry blog posts each month with our content team of 8+ writers at all times.
We have innovative customer website solutions, software solutions, a virtual project gallery, payment portals and visual retail solutions for each of our clients, based on their unique business needs. Our sister company, The Realizers, has even partnered with the largest US pool manufacturer to create an augmented reality solution for pool customers to experience virtual pool shopping from home using their phones and ipads. In 2019, we built the first-ever vinyl liner configurator for customers to see realistic augmented reality perspectives of vinyl liner colors and styles in their backyard and a website configurator to make it easier to shop for pools online. Coming in 2020, we will be introducing more cutting-edge marketing products for the industry.
So yes – we sell this stuff! We also innovate. We do more than any other digital marketing company in this space, and we do it better.