We’ve posted several blogs this month about establishing your business profile on social media sites like Facebook and how it can benefit your business. Not only do you build interest around your business, but you can actually generate new leads. You know it’s time to kickstart your social media presence, but where do you start?
Get Your Website Running
When people see you on social media, they’ll start to look for more information. If your website isn’t up to par, it could send the wrong message. Focus attention on the different pages on your website, making sure that product information is easily available. Customers will also need a way to contact you or stop by your business, so make sure that’s on the website as well. You’ll also need to put some work into establishing your blog. Before you set up a social media profile, try to have at least a dozen blog posts on your website. This will give you some interesting content to promote through your future social media posts. Create a schedule so you regularly update your blog once or twice a week to keep things fresh.
Build Your Social Media Presence
Once your website is ready, you can devote your attention to establishing your social media presence.
- Step 1: Build your page. Use interesting photos and well-written descriptions that really highlight who you are and how you stand out from your competition.
- Step 2: Start connecting. The first people you’ll connect with are existing clients and your surrounding community. Point them to your website and the new content on your blog. This allows them to enjoy your online presence like they already enjoy you in person.
- Step 3: Engage with your audience. Social media isn’t necessarily about how great your products are. Think about how you can solve someone’s problem and your audience will be engaged. Make your social media content more about your audience and less about you.
- Step 4: Use your influence. Social media profiles that are professional, reputable, and personable will win every time over those profiles that are stale, boring, or inconsistent. Add customer reviews and testimonials to your site so potential customers know that they can trust you.