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How a Blog Benefits Your Pool and Spa Business

How a Blog Benefits Your Pool and Spa Business

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Feel like you have something to say? The world's ready to hear it! Here's how a blog benefits your pool…
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Is Grammar Dead in the Online World?

Is Grammar Dead in the Online World?

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Your probably familiar with a variety of company blogs. (Wait! Did you hear that? It was the sound of my…
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The Importance of Branding

The Importance of Branding

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Branding Ideas Design Identity Marketing Concept According to Investopedia, your brand is an intangible marketing or business concept that helps…
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How to Perform a Quick Business Online Presence Self-Check

How to Perform a Quick Business Online Presence Self-Check

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These days, it is easier than ever for the internet at large to have false information, especially when it comes…
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Why Professional Photography & Video is Worth It When Building a Brand Image

Why Professional Photography & Video is Worth It When Building a Brand Image

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The next time you surf the web, take the time to study the images and videos used on each website.…
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How Every Pool and Spa Business Can Build Brand Recognition

How Every Pool and Spa Business Can Build Brand Recognition

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Brand recognition. It is something so important when building a business, but something so few focus on. There is a…
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Emotion is a Powerful Tool — Use it Sparingly in Your Content

Emotion is a Powerful Tool — Use it Sparingly in Your Content

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Dry, stale, textbook-ey content isn’t the worst thing on the Internet. People yelling about politics in ALL CAPS on my Facebook…
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Developing Your Brand | Hook Them With a Story

Developing Your Brand | Hook Them With a Story

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By: Michelle L. Cramer One of the most popular television comedies in recent years is How I Met Your Mother,…
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Don’t be Normal | Tailoring Your Brand to Your Target Market

Don’t be Normal | Tailoring Your Brand to Your Target Market

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By: Michelle L. Cramer There is some tough scrutiny passing around over GAP’s latest “Dress Normal” ad campaign. Launched in…
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Cohesive Brand Elements | Molding Together Logo and Content

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By: Michelle L. Cramer Have you ever watched Gilmore Girls? Stick with me, here; I swear I have a point.…
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