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Facebook Audiences: How to Optimize Your Advertising Results

Facebook Audiences: How to Optimize Your Advertising Results

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Your Facebook ads won’t do you any favors if they aren’t being shown to the right Facebook audiences. And I…
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Set Solid Expectations for Marketing Messages That Convert

Set Solid Expectations for Marketing Messages That Convert

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When I was around eight years old, a well-known shoe brand ran a commercial that had me clamoring for their…
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Facebook Dynamic Creative Ads - When and How to Use Them

Facebook Dynamic Creative Ads - When and How to Use Them

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Imagine walking into a buffet. You grab a plate and head over to the first island you see filled with…
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Is Facebook Marketing for Pools Still Important?

Is Facebook Marketing for Pools Still Important?

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Facebook sometimes feels like a thing of the past. You log on, see all of your relatives arguing, and log…
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Target Potential Customers With Facebook Lookalike Audiences

Target Potential Customers With Facebook Lookalike Audiences

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By: Michelle L. Cramer For some time now, advertisers have been able to create Facebook Custom Audiences, matching customer data…
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74 Characters | Optimizing Facebook Ad Text

74 Characters | Optimizing Facebook Ad Text

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Be relevant. Grab attention. Have a call-to-action. Include a value proposition. These are the elements of a strong, effective advertisement,…
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