Nearly half of all businesses don’t have any kind of digital marketing strategy. Don’t move past that too fast. These businesses are all engaged in some type of digital marketing but they don’t have a strategy.
If that’s where you are, we’re here to help.
The best digital marketing campaigns are part of a larger strategy because each campaign works together to build your brand, connect with your audience, and sell your products.
Here’s what all smart digital marketing campaigns have in common:
It has an Objective
Girl: “Let’s get in the car and drive.”
Boy: “Where are we going?”
Girl: “Who cares! Life is a journey, not a destination!”
Traveling without a destination is a romantic idea in the movies but it doesn’t play out the same when it comes to business.
Employee: “We can reach 100,000 people for $500.”
Owner: “Then what?”
Employee: “Who cares! Life is a journey, not a destination!”
Nope, that’s not how it works. Structuring ads to capture cold traffic, and then keep them engaged via remarketing ads, is the best way to convert a digital marketing campaign into cold hard cash. That’s a language that every business owner understands fluently.
It is Targeted
Digital marketing platforms like Facebook and Google allow very specific targeting options so the ad dollars you spend are exclusive to your ideal customers. Here at The Get Smart Group, we build complex avatars to help us hit your ideal customer. Using the right language in your ad, the right image to catch your audience’s attention, and the right targeting sets you up for a smart digital marketing campaign.
It Stays on Budget
How many people are you able to reach in your market? In an ideal world, you’ll have enough of a budget to hit all of them. However, that doesn’t happen often. Look at your bottom line and determine how much money you can set aside to run a smart digital marketing campaign. We recommend that businesses new to digital marketing start with a smaller ad budget because it’s easy to increase as your ads build momentum.
Not every digital marketing campaign is a home run but the smartest marketers take what they learned and apply it to the next one. Smart digital marketing campaigns evolve over time with language, imagery, targeting, and budget to find that sweet spot where your ROI is right where you want it!
Many business owners know they need a smart digital marketing campaign but they need a little help to get started. We’re happy to help! Schedule a free consultation today; our team would love to get to know your business a little better to see how we can help!