Pool & Hot Tub Marketing

Whether it’s a vinyl pool, packaged pool, gunite, concrete, shotcrete, above-ground, semi-inground or fiberglass pool – we actually know the difference. We understand who these customers are and why they shop for and purchase these different types of pools. We know that a package pool customer is not even remotely in the same price range as a custom concrete pool customer. We are familiar with the price ranges, we know the brands, we recognize the photos – and we understand the branding and perception needs and how to attract the type of customer who is going to buy your pool brand in your price range.

We know the difference in Jacuzzi®, Hot Spring®, Master Spas®, Caldera®, Marquis®, Dream Maker, Artesian™, Bullfrog, American Whirlpool® (formerly Maax), and the “hot tubs” you find online or in the big box stores. We know therapeutic massage jets, hot tub insulation, automatic covers, and why you can’t plop a $10,000 4-person hot tub on an ordinary back deck without reinforcing it first. Better yet, we know how to find hot tub buyers for less than half the per-lead cost of any other pool and spa marketing agency.

We know marketing.

Best of all, we are experts at pool and spa marketing – to your consumers in your market. Selling high-end pools and spas in Wisconsin looks nothing like selling above-ground pools in Florida, swim spas in Washington State, or hot tubs in Louisiana.

Our marketing solutions are customized for each client, based on your business, brands, location, and sales processes. We know how to target the right clients on Google, Facebook, with SEO, and with geotargeting to get you more valid, qualified leads monthly online, on the phone and walking into your showrooms.