The Get Smart Group is a Full Service Swimming Pool & Hot Tub marketing agency specializing in At-Home Recreation companies, Home Improvement contractors and General Contractor Marketing.


What We Do

We work with businesses of all sizes to help them create growth plans and we become partners in their growth. Think of us as business engineers.

If you’ve got a problem with a small area or need to completely rebuild (or even build from scratch) we can help you map out the path to success.

We are here to help you find unique solutions for your business growth challenges in the pool and spa industry and beyond.

Some of Our Clients

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We Are A Team Full of Creatives

Entrepreneurs help protect our freedom of choice as consumers – and help ensure the quality of products available to us. At The Get Smart Group, we are passionate about supporting locally-run businesses in the home improvement and backyard recreation industries, and helping them adapt their business and sales strategies to survive and thrive.


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Who We Work With

Instead of investing in new homes, consumers want to make the most out of their existing properties. The At-Home Recreation market was already a strong sector, but the events of 2020 and beyond revolutionized the industry.

While the home improvement industry quickly blasts past the $400 billion mark, is your business getting its fair share of the market?

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Some of Our Clients

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Dedication and Experience Working in The Pool and Spa Industry

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The Get Smart Group’s beginnings in 2010 to 2012 saw rapid growth in the pool and spa industry. In fact, Ali garnered a solid reputation for being one of the most productive swim spa salespeople in the country!

While we continue to provide specialized pool and spa marketing services, we’ve also branched outside that vertical to offer digital marketing services, website development, and CRM to a plethora of companies, including HVAC professionals, solar companies, finance companies, healthcare organizations, steel building manufacturers and installers, tech companies, and more.

Driving the growth is our commitment to stellar, hands-on customer service, cutting-edge technologies, and a true commitment to our company values. Come see the Get Smart difference.


Meet the Expert Team

We have specialists for each facet of the digital marketing sphere. When you partner with The Get Smart Group, you get a whole team of experts for the price of a single marketing employee.

From top industry strategists who help you determine what promotions to run, to graphic designers who make your images sing and dance, and tech folks to get it all running on the right platforms and feed those valuable leads back into your CRM — we’ve got you covered.

Christy Dunaway

Senior Content Manager

Christy brings over 35 years experience in writing and a passion for growing businesses.

Jason Rosenberger

VP of Sales & Business Planning

Jason brings a great deal of knowledge and experience from the pool & spa industry, and a proven background in sales and marketing.

Linda Emerson

Human Resources/Operations Coordinator

Linda brings an extraordinary body of knowledge and experience in business. She oversees many behind-the-scenes elements of our marketing packages.

Scott Reynolds

CEO / Founder

Scott co-founded The Get Smart Group together with his wife and lifetime partner, Ali. As our company grows, Scott is taking a more active role in business development and sales, but he still makes time to work individually with each of our clients and teams.

David Quilici

Senior Search PPC Marketer / Senior Tech Manager

David oversees our Tech Department, including Search Engine Marketing (Google Ads, Microsoft Ads), CRM management, and building comprehensive digital marketing strategies.

Kristan Hart

Chief Operating Officer

Kristan oversees all of our departments, helping develop systems as well as people. 

Matthew Scheppmann

Senior Web Developer

Matthew oversees our brilliant web development team. He has extensive experience in automations and augmented reality apps, as well as custom WordPress websites, ecommerce sites, and more.

Travis Branco

Senior Graphic Designer

Travis brings an extraordinary amount of design talent, along with a passion for getting the brand identity right every time for all our clients. He oversees our team of graphic designers.


What Our Clients Say

Somethings the best way to see how a successful a company is, is to ask the people they’ve worked for before exactly what they think.

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Scott Cohen Garden Artisan at The Green Scene Inc.

"My name is Scott Cohen and I own The Green Scene, Landscaping, and Swimming Pools. We are a high-end design and build firm licensed as Landscape, General, and Pool Contractors in sunny California. I have worked with The Get Smart Group for over a year and a half now.

Prior to engaging The Get Smart Group, I considered hiring just a Marketing Manager. The problem was finding just one person good at websites, marketing, social media, customer service software, reputation management, etc. What we really needed was an entire team of talented people working together to up our game all across the board. I found that team with the Get Smart Group.

...It’s helpful to get regular, actionable expert advice based on sound data and reliable experience from people who understand my industry. I enjoy working with the knowledgeable, friendly, patient, and creative staff.

I recommend The Get Smart Group for all your marketing needs."

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Katelyn Zook Retail Operations Manager at Goodall Pools & Spas

“The Get Smart Group provides us with an entire team of innovative, marketing experts who are incredibly knowledgeable in the pool and spa industry. Their industry experience, paired with their marketing expertise sets them above the rest. They have made our job significantly easier!”

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Andrew Collins Chief Operations Officer at HFS Financial

"GSG has been an asset that has helped HFS continue industry dominance in home improvement lending. Their attention to detail has proven to be the accelerant HFS needed to reach more contractors."


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