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Brand refresh case study

Refreshing The Get Smart Group's Brand Identity

As The Get Smart Group shifted its emphasis from merely offering marketing services to providing robust strategic solutions, the existing brand identity no longer mirrored the company’s matured expertise and confidence. The original branding, which was initially designed for temporary purposes like tradeshow booths and website pages, had become outdated and no longer resonated with the company’s current vision. We needed a refreshed identity that encapsulated our enhanced strategic capabilities, conveyed a sense of calm and empowerment to business owners, and reflected our growth from a budding enterprise to a seasoned agency with deep strategic insights.
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Case studies

ROAS for Maximum Comfort Pool & Spa

The goal of this case study is to determine the amount of Return on Ad Spend that MCPS received with their advertising efforts as managed by The Get Smart Group. The standard ROAS is the production of $20 in revenue for each $1 in ad spend, though that varies somewhat from market to market.
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Case studies

Google Ads for International Hot Tub Company

The goal was to raise awareness of the high-quality products IHT provides for the Denver, Colorado area. However, little did they know, their business was about to skyrocket thanks to the expertise of The Get Smart Group's Google Ads performance.
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Case studies

Google Ads for Home Improvement Lending

This home improvement lending company's goal was to advertise more effectively on Google. Their goal was better quality leads and higher conversion rates, all of which are possible with the right Google Ads strategy.
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Case studies

How Networking Strengthened Goodall Pools & Spas’ SEO & AEO Strategy

The goal of this case study was identifying in-person networking opportunities that could meaningfully contribute to Goodall Pools & Spas's SEO/AEO marketing goals. The conversations at these networking events translated into real digital assets (e.g., potential reviews, content collaborations, and backlinks), proving that the most powerful search signals often start with a human connection.
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Few of our clients come to us knowing what they want, or what is even possible with a digital marketing strategy. Should you hone your Google search ads? Is Bing worthwhile? Is your best bet focusing on organic SEO? Or a new social strategy?

Request a copy of our case studies to see what strategies worked best for other businesses like yours, and how The Get Smart Group was able to deliver success.

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