About The Get Smart Group

Learn About Us

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OUR BELIEF

The Get Smart Group believes the American Dream is still alive and well.

Brick and mortar small businesses like pool and spa dealers are the backbone of our local economies. They provide jobs for almost half of the local workforce, deliver unparalleled customer service, are truly knowledgeable and passionate about their products, and are the primary distribution points for most goods manufactured in the USA.

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Passion

What the best businesses are built on

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Innovation

Challenges are a part of business, so are fresh solutions

What we support

Businesses grown in America.

Entrepreneurs help protect our freedom of choice as consumers – and help ensure the quality of products available to us. At The Get Smart Group, we are passionate about supporting locally-run businesses in the home improvement and backyard recreation industries, and helping them adapt their business and sales strategies to survive and thrive. We consult as partners with our clients in crafting strategies for business growth, marketing and sales to help our clients remain competitive and relevant in the digital age.

We don’t just market pools, spas, solar products, and home improvement services. We actually know how to sell this stuff.

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PERFORMANCE

Our Google ads are in the top 10% of ad performers in the world.

We started out in print advertising sales, publishing, marketing, film editing (storytelling), and as experts in the psychology of decision making for the legal industry. We have added team members with experience in pool and spa sales, solar sales, photographers, full-time writers, skilled musicians, creative coders, comic strip creators, and much more.

We have experience as live TV news editors, published authors, retail pool and spa store managers, and some of the top industry sales experience in the US. We create and innovate, and we “do more,” going above and beyond our expected “jobs” than any other marketing agency servicing this industry. This is what brings us fulfillment individually and as a team. We are constantly challenged to learn and to create new solutions for emerging digital challenges that arise in our industry daily. We are consistently on the cutting edge of our practice and are adept at crafting custom solutions for our clients on a regular basis.

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Be true to yourself

Values and Integrity are the keys to our successful customer service and team dynamics.

Our company culture is formed by our adherence to our organizational values. We hire according to each candidate’s fit within our team values and their performance in expressing these successfully each day through the quality of their work and attention to customer service.

We believe in living our best lives and helping you live yours by helping make your business practices more efficient and your marketing dollars work more effectively. We want you to have more time with your family while pursuing your passions. We would love to partner with you to help you craft your business growth and marketing strategy and see it through with you to this end.

Some of Our Clients

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OUR TEAM

Meet the Expert Team

We started out in print advertising sales, publishing, marketing, film editing (storytelling), and as experts in the psychology of decision making for the legal industry. We have added team members with art history degrees, experience in solar sales, photographers, full-time writers, skilled musicians, creative coders and comic strip creators.

We have experience as live TV news editors, published authors, retail pool and spa store managers, and some of the top industry sales experience in the US. We create and innovate and we do more to go above and beyond our expected “jobs” than any other marketing agency servicing this industry. This is what brings us fulfillment individually and as a team.

We are constantly challenged to learn and to create new solutions for new digital challenges that arise in our industry daily. We are consistently on the cutting edge of our practice and are adept at crafting custom solutions for our clients on a regular basis.

Christy Dunaway

Senior Content Manager

Christy brings over 35 years experience in writing and a passion for growing businesses.

Jason Rosenberger

VP of Sales & Business Planning

Jason brings a great deal of knowledge and experience from the pool & spa industry, and a proven background in sales and marketing.

Linda Emerson

Human Resources/Operations Coordinator

Linda brings an extraordinary body of knowledge and experience in business. She oversees many behind-the-scenes elements of our marketing packages.

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Joshua Harmening

Senior Account Manager

Josh brings 10+ years of digital marketing experience, along with his creativity, industry experience, and the ability to oversee long-term marketing strategies.

Maureen Wilson

Product and Design Manager

Maureen is the resident product expert here at The Get Smart Group. She has worked in marketing for over 18 years and oversees all of our product and design production.

David Quilici

Senior Search PPC Marketer / Senior Tech Manager

David oversees our Tech Department, including Search Engine Marketing (Google Ads, Microsoft Ads), CRM management, and building comprehensive digital marketing strategies.

Kristan Hart

Chief Operating Officer

Kristan oversees all of our departments, helping develop systems as well as people. 

Matthew Scheppmann

Senior Web Developer

Matthew oversees our brilliant web development team. He has extensive experience in automations and augmented reality apps, as well as custom WordPress websites, ecommerce sites, and more.

Scott Reynolds

CEO / Founder

Scott co-founded The Get Smart Group together with his wife and lifetime partner, Ali. As our company grows, Scott is taking a more active role in business development and sales, but he still makes time to work individually with each of our clients and teams.

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