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Hit an SEO Bullseye with Keyword Targeting

Hit an SEO Bullseye with Keyword Targeting

Hit a bullseye with keyword targeting! Keyword targeting is a different sport for everyone. Some people are more competitive when…
Should I spend time replying to online reviews?

Should I spend time replying to online reviews?

The distinction between online stores and brick-and-mortar establishments is disappearing. Pre-2020, consumers were already migrating en masse to doing more…
Download More Coloring Pages from The Get Smart Group!

Download More Coloring Pages from The Get Smart Group!

Nickie here … Back with more Coloring Pages for the little ones (and grown ones, too!) to enjoy. This month,…
Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

Facebook’s New Name: How Will it Impact Hot Tub and Swimming Pool Marketing?

Science fiction isn’t completely outside of my wheelhouse. I’m familiar with the ways of the Force, I could pick Dr.…
A Leadership Strategy for Your Pool & Spa Business

A Leadership Strategy for Your Pool & Spa Business

As a business owner, you likely face challenges within your teams related to management and leadership. Pool and spa businesses…
3+ Savvy Tips for Local Pool and Spa Marketing

3+ Savvy Tips for Local Pool and Spa Marketing

Pool and spa marketing is what we do. If you’re an up-and-coming pool and spa business, you’ll need to learn…
Does Facebook Engagement Matter?

Does Facebook Engagement Matter?

If you ask Facebook — which I did cuz I’m thorough like that — they’ll tell you that engagement is…
Set Solid Expectations for Marketing Messages That Convert

Set Solid Expectations for Marketing Messages That Convert

When I was around eight years old, a well-known shoe brand ran a commercial that had me clamoring for their…
Why HR Director is a Perfect Fit for Me

Why HR Director is a Perfect Fit for Me

Three years ago, I began working with The Get Smart Group in the role of Executive Assistant. Although I had…
Tips on Content Marketing from an Insanely Busy Digital Marketing Firm

Tips on Content Marketing from an Insanely Busy Digital Marketing Firm

About two decades ago, in a galaxy far far away, I had the opportunity to help start a newspaper in…