Account Executive Team

A look at the people who make things sing and dance at The Get Smart Group

PERSONAL SERVICE

It’s a Digital Marketing Specialist!
No, it’s a Marketing Manager! No…
It’s The Get Smart Account Executive!

Our account executives are the heartbeats of The Get Smart Group. When a new client comes on board, they are assigned a dedicated account executive to manage their marketing strategies holistically. Whether you need a change to your specials page on the website, a new campaign to promote an upcoming offer, or a special blog written, your account executive is your go-to source.

Account executives study a number of key aspects of digital marketing. They are up-to-date on social media advertising, Google metrics, website performance, your CRM campaigns, and what design preferences you have. They work with all of our departments to develop a comprehensive package that includes content, tech, design, advertising, and more.

PERSONAL EXCELLENCE

Introducing our Rockstar Account Executives

Our amazing account executive team is backed by dedicated, hardworking, smart digital marketing assistants, so that the executives can focus on the bigger picture of your marketing strategy. You’ll get to know them, too, as time goes on, and you’ll love every minute of working with them. We always do!

Samantha Schnetz

Senior Account Manager

Our Senior Account Executive, Samantha “Sammy” Schnetz, started out marketing her family’s food business and brought that savvy straight into our pool and spa marketing. She now coordinates and manages our account executive team, while overseeing several accounts herself. She’s skilled at navigating the trickiest of troubles for our clients, and she has genius ideas more often than most of us have our morning coffee. Sammy easily relates to our clients, understanding what it takes to make their business successful. That people knowledge also enables her to develop marketing strategies that resonate with particular markets, and helps keep our whole team on the same page, even in a hectic, fast-paced work environment. The one thing we’re not sure about is how she manages such a tough workload while maintaining a perpetual smile. Fun fact: Sammy’s also a master of beignets, which most of us can’t even spell, let alone make.

Jason Rosenberger

Vice President of Sales

Jason Rosenberger came to Get Smart directly from the pool and spa industry. He doesn’t just bring sales and marketing skills, he delivers tons of essential boots-on-the-ground insight into our clients’ businesses and needs. He’s helped us improve our metrics reporting to more closely match the business intelligence our clients need. His passion for pool and spa dealers translates into smart, innovative marketing strategies. In addition to his account executive position, he also serves in our sales department, so you’ll get to know Jason well as you learn more about our company. He also has a top-secret recipe for sausage, passed down from generations of his Italian ancestors, so be sure to get that when you get a chance. Frankly, any recipe he offers is worth taking. And making.

Alyssa Lichtenstein

Account Executive

When we tell you we’ve brought the best talent from around the world together, we’re serious. We hauled in Alyssa Lichtenstein all the way from London! Alyssa’s passion is finding innovative ways to solve business problems. With an MBA and over a decade of management experience, Alyssa produces beautiful ads and well-planned marketing strategies that simply work for our clients.

Michael Lumbrazo

Account Executive

Michael is bordering two decades of experience in Digital Marketing in a variety of roles at startups and large companies, including digital product management, internet technology management, digital design and served as Director of Digital Marketing for Metro Airways. He was previously the Manager of Digital Marketing at Turning Stone Resort Casino and Always Best Care Senior Services, where he was responsible for developing digital marketing strategy initiatives during a period of internet hyper-growth. Originally from upstate New York, Michael has a Bachelors in Computer Science from the SUNYIT and continued education from Syracuse University in fine art. In his free time, Michael enjoys painting wildlife art and gardening.

Our amazing account executive team is backed by dedicated, hardworking, smart digital marketing assistants, so that the executives can focus on the bigger picture of your marketing strategy. You’ll get to know them, too, as time goes on, and you’ll love every minute of working with them. We always do!

Aren’t you ready to get this team of crazy-mad-skilled account executives behind you?  Give us a call so we can get started!