Pool & Hot Tub Marketing

How Can The Get Smart Group Grow Your Business?

We sold this stuff.

We don’t just do the marketing.

Our team is made up of industry professionals who have experience selling, researching, marketing and writing about pool and spa marketing – all with the goal of attracting more customers for our pool and spa dealers nationwide.

We know swimming pools & hot tubs.

Whether it’s a vinyl pool, packaged pool, gunite, concrete, shotcrete, above-ground, semi-inground or fiberglass pool – we actually know the difference. We understand who these customers are and why they shop for and purchase these different types of pools. We know that a package pool customer is not even remotely in the same price range as a custom concrete pool customer. We are familiar with the price ranges, we know the brands, we recognize the photos – and we understand the branding and perception needs and how to attract the type of customer who is going to buy your pool brand in your price range.

We know the difference in Jacuzzi®, Hot Spring®, Master Spas®, Caldera®, Marquis®, Dream Maker, Artesian™, Bullfrog, American Whirlpool® (formerly Maax), and the “hot tubs” you find online or in the big box stores. We know therapeutic massage jets, hot tub insulation, automatic covers, and why you can’t plop a $10,000 4-person hot tub on an ordinary back deck without reinforcing it first. Better yet, we know how to find hot tub buyers for less than half the per-lead cost of any other pool and spa marketing agency.

We know marketing.

Best of all, we are experts at pool and spa marketing – to your consumers in your market. Selling high-end pools and spas in Wisconsin looks nothing like selling above-ground pools in Florida, swim spas in Washington State, or hot tubs in Louisiana.

Our marketing solutions are customized for each client, based on your business, brands, location, and sales processes. We know how to target the right clients on Google, Facebook, with SEO, and with geotargeting to get you more valid, qualified leads monthly online, on the phone and walking into your showrooms.


We know the pool & spa industry.

The Get Smart Group team is on the cutting edge of industry knowledge. We attend four or more industry trade shows annually (some by invitation as speakers) with our team for educational and networking purposes. We write more than 150 original, unique industry blog posts — specifically about pools and spas — each month with our content team of 15+ writers, editors, and content managers.

We know digital marketing technologies.

We develop innovative customer website solutions, software solutions, a virtual project gallery, payment portals and visual retail solutions for each of our clients, based on their unique business needs. Our sister company, The Realizers, has even partnered with the largest US pool manufacturer to create an augmented reality solution for pool customers to experience virtual pool shopping from home using their phones and ipads. In 2019, we built the first-ever vinyl liner configurator for customers to see realistic augmented reality perspectives of vinyl liner colors and styles in their backyard and a website configurator to make it easier to shop for pools online. In 2021, we finalized a number of integration tools for pool dealers’ websites, including an online appointment scheduler for water testing, maintenance, and service, as well as an automated online pool gallery tool, and more.

So yes – we sell this stuff! We also innovate.

We do more than any other digital marketing company in the pool and spa sector, and we do it better.

Want your pool & spa business to experience the benefits of truly Smart Marketing? Contact us today!

Book Scott Reynolds to Speak at Your Event