Professional CRM Development
We get you solid leads. Then what?
It’s true, The Get Smart Group gets you solid leads that are highly likely to convert. But that’s only half of the story. Once you get your leads, how you manage those leads determines whether they inevitably convert.
Most of our clients market high-ticket items, like pools, spas, outdoor kitchens, high-end patio furniture, and saunas. These products aren’t in the average Saturday at Walmart shopping budget. Our clients’ hot tubs start in the low thousands and many of our clients’ average pool customers spend upwards of $100,000.
These kinds of purchases don’t usually convert overnight. Sure, you’ll have a few customers who make spontaneous purchases, but the majority spend anywhere from a few weeks to a few years making a decision.
The question is: What are you doing to make sure that the leads who come in today will become your customers when they’re ready to buy? And how are you staying connected with your customers to improve loyalty and lifetime value?
The Get Smart Group has a proven track record when it comes to lead nurturing for long-term conversations. One of our clients recently reported that 40% of his annual hot tub sales came directly from our long-term lead nurturing program.
So, you invested in CRM software, with all the promises for lead nurturing, metrics reporting, conversions, sales management, yada yada yada. But when you got it set up and running, it failed to deliver. Leads get lost. The metrics you see don’t make sense, and those that do aren’t what you need to run your business and make good decisions. Customers are more likely to opt-out of your email marketing than to engage further with your brand. We get it. We know.
The Get Smart Group has a dedicated team of CRM specialists who can not only help you get your CRM system set up, but can also train your staff on using it, customize it for your needs, and tweak it as things change.
Backing up our CRM team is our content team. They possess knowledge and experience in writing for the pool and spa, including both local dealers and national manufacturers. The content they produce simply works, because they know what they’re doing. You won’t find many content marketers with practical knowledge writing about the differences in concrete, vinyl liner, and fiberglass pools. We won’t give you content that talks about “Jacuzzi” as a generic term for “hot tub.” You don’t have to explain to us that your hot tubs require 220v outlets or the difference between maintenance routes and service calls.