New isn’t always better. Just ask New Coke, the fire-combusting hoverboards, or the now-defunct Google Glass. But when it comes to digital marketing for your pool business, new is certainly better and extremely important. In fact, in the digital age of 2023, a modern, updated, and informative website can be the very thing that draws in new customers and sets you apart from the competition. Is your pool marketing in need of an overhaul? Here are four signs it’s time for a new website for your pool business.
1. Mirror, Mirror, on the Wall…
Is your website the fairest of them all? When it comes to your website, looks are critical to both drawing in and keeping customers. A well-designed website should be visually appealing, have clean features with eye-catching media, and clearly display your company’s products, expertise, and story.
If this is the type of website you desire for your pool business, then you’ve come to the right place. At The Get Smart Group, our talented team of graphic designers and web developers work together to create a stunning and appealing website that matches the tenor of your pool company’s brand.
2. Easy, Breezy Navigation
Marco Polo traveled the world without satellite coordinates, accurate maps, or Waze. Still, his navigation was more straightforward than some websites we’ve seen. Navigation is a critical aspect of user experience. If visitors find it difficult to navigate your website, they can quickly become frustrated and leave without exploring your pool services further.
Let our team triage your website with intuitive, user-friendly navigation that makes Marco Polo and your competition jealous.
3. We Heart Traffic
No, we don’t mean the traffic you find on the Connector during rush hour. When it comes to pool marketing, we love traffic, or visitors, to your website. More visitors to your website means more people who know about your pool products, services, specials, location, e-commerce shopping, and more. But without the right tools in place on your website, it’s highly possible (if not probable) that your website is going unseen and unvisited. Just think, how often do you click to the 3rd or 4th page of a Google search?
There’s no need to miss out on web traffic. Our team is highly trained and skilled at incorporating Search Engine Optimization (SEO) strategies to increase traffic and exposure to your website. With the right coding, pool marketing, social media exposure, advertising, and blogs, we can ensure your website gets noticed and visited with greater frequency.
4. Shop ‘Til You Drop… From Your Sofa
Online shopping is convenient, easy, and the wave of the future. If your website does not have an e-commerce option, it’s time for a new website that includes one. Without an online shop, you are potentially missing out on a significant amount of sales and opportunities for your pool business. From water care supplies to pool toys, you can have a quick and easy way for customers to browse your selection and make a purchase.
Let our e-commerce and content specialists work with you to make your customers happy and help your pool business grow.
Get a New Website for Your Pool Business
Here’s the bottom line: your pool business needs a website. Why not make it a website that helps you thrive, draws in new customers, and boosts sales? Transform your website from drab to fab. Schedule your free consultation today to see how a new website can make all the difference in your success.
