Hello, I am Sammy Youmans

I’m a serial entrepreneur who always seems to end up back in the cozy armchair of digital marketing after a rambunctious bout of investing in small businesses with my family. Over the past ten years, I have operated a mobile food business, been part-owner of a local cupcake bakery, and also co-owned a BBQ restaurant with my husband in Historic Folsom, CA where I grew up.

Also during those last ten years, I’ve become more and more enamored with content production in the digital marketing space. My marketing experience began as a marketing coordinator for my family’s pizza restaurant chain in Sacramento. This is where I at first begrudgingly, and eventually lovingly, began to learn food photography and styling as well as graphic design. After that, I spent a few years working for the cupcake bakery during which I helped redesign the company’s brand identity and digital presence.

From there, I dove into working for The Get Smart Group for the first time, where I got valuable experience working on websites, digital ads, and SEO. I also learned that I loved being a manager and leader, so I left to take an exotic job as marketing manager at an Airstream dealership group in the PNW. There, I learned how to run a large format print shop, and in addition to being marketing manager, I acted as creative director and on occasion, model/stunt driver. This job made me really fall in love with the narrative beauty of marketing. I loved being hands-on with the production of photography, videography, design, and writing. You know, all the pretty parts that help to tell the story of a brand.

Here is where the BBQ restaurant interlude occurred, during which my husband and I relocated to Sacramento and also had our first baby. I thought I knew what it would take to be a restaurant family, but in those early newborn days and just in the current economy, it wasn’t exactly what we signed up for.

All of this has led me here, working in a more creative capacity and helping clients reach their marketing goals through stunning digital signage and content production.