Let’s face it (pun intended)… Facebook is the best means of advertising out there because of the potential market reach. With over 1.1 billion active users, a Facebook business page is just as vital as a website these days! But having a Facebook business page does very little for your business if you’re not putting yourself out there enough and drawing people in. We don’t want you to miss that opportunity, so we’ve put together a quick list of the most up-and-coming areas for Facebook branding. (Hint: There’s more to it than just boosting posts or creating ads!)
Facebook Live
Just last year, Periscope was all the rage in live videos to advertise your business. And, chances are, you were just beginning to notice. As is often the case with Facebook, the company recognized this growing trend and cornered the market (This is their M.O. Have you noticed the “snapchat” like feature in Facebook Messenger lately?). And, just as we might expect, Facebook Live is knocking Periscope out of the running as an effective marketing tool.
The benefits of Facebook Live include:
- It’s free.
- Facebook notifies your business page followers when you go live.
- It builds trust because the video is genuine and unscripted, making you look more like a real person than a business in the consumer’s eyes.
- You can answer questions live as they’re posted in the comments, connecting with your audience directly.
If you’re a contractor, use Facebook Live to show your potential clientele what your work day looks like. Effective Facebook branding means pool builders can show off a finished pool the moment the last drop of water falls in. Do an interview with a happy customer right after you deliver his new hot tub. Own a health food store? Explain the benefits of the supplement line you offer. Are you a yoga instructor? Teach a technique in two minutes once a week. The possibilities are endless.
Brand Yourself
If you’re an entrepreneur, then you need to be active on your personal Facebook profile and work on branding yourself just as much as your business. Be willing to become Facebook Friends with your customers and clientele so they can see you as a real person. This establishes trust, and trust is one of the most important values when working to gain and maintain your customer base.
And save the truly personal and controversial stuff – such as your political views or rants about those difficult customers – for personal conversations with your closest family and friends. Don’t throw this at your general Facebook audience. Treat your personal profile as you do your business profile… but share pictures of your kids or dogs too.
Facebook branding goes beyond getting an advertisement or boosted post in front of their eyes.
Consumers are looking for a business relationship with the companies they trust. By utilizing personal branding and Facebook Live (on both your business and personal profile), you’ll begin to see an increase in engagement from your target market.
