What do Olympian Michael Phelps, the Red Cross, and Beanie Babies sales in the ’90s have in common? They’re all big-time winners (for wondering minds, the most Olympic medals, most Nobel Peace Prizes, and hundreds of millions of units sold, respectively). In the fiercely competitive world of online marketing, winning at targeted keywords is crucial for your business. Achieving and maintaining those top positions on search engine results pages (SERPs) requires a strategic approach and consistent efforts. At The Get Smart Group, our accomplished team specializes in helping businesses win! Here are a few tips on how to win and keep ranking for targeted keywords.Â
Play Ball: Identify Your Targeted Keywords
The first step to winning is knowing the game plan. More specifically, before you can win at the game of targeted keywords, you need to know what those keywords are for your business. At The Get Smart Group, our team of Search English Optimization (SEO) specialists and content and web developers know the ins and outs of identifying your company’s targeted keyword lists, know how you are currently ranking in those areas, and can create an actionable game plan for improving your rankings. They can also identify the keywords of your competitors to ensure you are winning those as well.Â
Home Court Advantage: SEO Optimization for Your Website
Not all websites are equal. To win and keep ranking highly for your targeted keywords, your website needs far more than a pretty sheen (though we like making pretty websites too!). In addition to modern looks and cutting-edge features, your website content needs to be optimized for SEO. The Get Smart Group web designers, analysts, graphic designers, and content and SEO specialists will collaborate to optimize your website from the ground up in order to maximize your SEO efforts.
The Secret Play: SEO Content Creation
Search engines love fresh content with targeted keywords, and one of the best ways to continually create new, meaningful content is with a company blog. Blogging also lets your customers know more about your business and your products. Our content team is experienced in knowing exactly what search engines like to see within your blog content, including media, long-tail keywords, word count preferences, and more, to boost and maintain your keyword rankings.
Half Time: Monitor and Analyze Performance
SEO and keywords are not a one-and-done box to check off. Quite the opposite. It’s ongoing and ever-changing. This is why we regularly monitor the keyword rankings and website performance of our clients. We know it’s not just about winning, it’s about staying at the top and maintaining your search lead over the competition so that customers choose you instead of your competitors.
And the Crowd Goes Wild: Increase Social Media Presence and Engagement
Engaging with your customers through social media not only helps build brand loyalty but also encourages social sharing and potential link building which can aid in keyword rankings. Just like many aspects of pool and spa marketing, social media strategies are not one-size-fits-all. This is why, at The Get Smart Group, our team will customize your social media strategy for your business. Together, we can decide the best social platforms your company should be on. Then our team will create and post creative, high-quality content for you, leaving you more time to do what you do best.
Game, Set, Match: Partner with The Get Smart Group
At The Get Smart Group, there is nothing we want more than to see you and your business succeed. Partnering together can allow you to win and keep targeted keywords in order to raise company awareness, increase your online presence, attract customers, and, ultimately, increase sales. Choose from our Leadgic or Foundation marketing packages or select services a la carte that are tailored to your needs. Contact us today to schedule your free consultation. Let’s get you trending for some big wins that can make all the difference in boosting your business!
