You buy Facebook ads. You buy Google ads. Have you noticed a spending pattern emerge along the way? We’re talking about price. Facebook ads are about one-third to one-quarter cheaper than Google ads.
Let’s start by saying that Google is awesome and their ads are, too. We don’t want you to stop using Google. We do, however, want you to keep a little left over in your marketing budget for advertising on Facebook in 2017.
Facebook ads don’t cost as much as Google, but that doesn’t mean they’re inferior. It means they’re a bargain.
If you advertise only on Google, it’s almost certain you’re missing clients that you could reach if you supplemented your ad buy with a place on the still-undisputed king of all social media.
You can certainly get more creative on Facebook. Target life events. Create lookalike audiences. Develop strategies based on recent purchase history. Nourish leads by using custom audiences.
You can do all of this and more on the cheap compared to what Google charges.
Facebook also has some game-changing goodies designed just for mobile.
Call buttons are, in a word, amazing. Hundreds of millions of Facebook users only access the site through mobile devices, while hundreds of millions more use their phones to check Facebook at least some of the time. Call buttons are the newest, coolest way to capture incoming leads through mobile — all for less than the price of Google ads.
Facebook is still simply too big to ignore. 22.9 percent of percent of people use Facebook. Not Americans, but 22.9 percent of everyone — like, all of humanity. It’s not just the sheer volume of people that is hard to ignore, but the stats on how they use it. People wake up to Facebook, go to sleep to it, get their news from it, and dump countless hours of their lives into it every week.
You could risk missing it all by going steady exclusively with Google.
