You run a business, and you know you need Facebook business tools so people take you seriously. You know how to use Facebook because you spend so much time on it in your private life.
So, where does The Get Smart Group fit in?
Well, have you ever heard of layered targeting options? How about life events targeting?
Didn’t think so. If you have a personal Facebook account, chances are you’ve been targeted by savvy businesses using techniques just like these without even knowing it.
Why didn’t you know it? Because Facebook business targeting tools are awesome marketing ninja weapons. Why do savvy businesses use them? Because they work.
Life Events Targeting for Facebook Business
Life events are all about the big things. Weddings. Anniversaries. Births. Deaths. Life events happen rarely, they stand out as hugely important to the people they happen to — and they almost always require purchases.
- If you sell boutique baby rattles, chances are you want your swag in front of the people who recently announced a pregnancy on Facebook.
- If you run an artisan catering operation, you want the people getting married near your shop to know about it.
Can The Get Smart Group do that for you? Yeah, we can do that for you.
Layered Targeting Options for Facebook Business
In a word, layered targeting options get down to the nitty gritty with the specifics of your customer base. This strategy gets hyper-granular by adding more and more layers of targeting options to a profile until it’s so precise that it nearly targets individual people.
Way beyond demographics and habits, layered targeting brings you up close and personal.
If you run a charter casino bus company, for example, we can use layered targeting options to help you isolate people who recently gambled and are likely to travel on Christmas, when you happen to be running a round-trip special.
So, there you have it. We know you understand Facebook. We’re not trying to say you don’t. But when it comes to using Facebook business marketing, we know it better.
