What are some blog benefits for your pool and spa business to enjoy, you ask?
No matter what corner of the web you’re coming from, you’re here now, reading this blog on our website. Thanks for that, by the way.
While that point arguably speaks for itself, there’s so much more opportunity you can squeeze out of a custom blog that isn’t obvious on the surface. Let’s dive deeper and flesh out some unique benefits of having an optimized blog for your pool and spa business.Â
Create Value
You’re here because you want one precious resource: information. Sharing information and resources with your audience is one of the easiest ways to connect with them. It’s also a great way to drum up genuine interest in your business. By hiring a professional team to write creative blogs that stand out, you could find an impressive following based on your blog alone. Blogs are a fantastic way to educate and demonstrate your expertise about hot topics in your industry and solidify yourself as a pillar of wisdom.
Drive Traffic with Good SEO
Consumers often have many questions about the products and services they seek. Answering the right questions can draw positive attention to your website and pool and spa business. And if you want to win Google over, you’ll need a way to create opportunities for linking. Inbound links are a major player in the search engine game, so you’ll want to take advantage of this and keyword targeting to be more discoverable.
Internal linking can also help you direct this traffic to specific pages or information based on the content within the blog or what you’re trying to target. A blog can be a remarkable asset in this regard, allowing you to generate clicks within clicks, translating into sales within sales. And the more valuable the information you provide, the higher chances are that your contemporaries will see your blog as a relevant link — one of the blog benefits that feels as good as it performs.Â
Establish Your Voice
Some brands can find it challenging to stand out among other pool and spa businesses. But the secret comes from the ones with a quality product and a unique point of view. You can double down on what other industry professionals are focusing on, or you can go off the beaten track and share something truly unique. Any direction you choose to go with your blog benefits you in the end.Â
You can get even more mileage out of your blog by using it to boost engagement on your social media platforms. Sharing your posts helps get your voice heard and lets like-minded or interested consumers learn more about your pool and spa business. Customers weave together a brand’s name and voice to see a complete picture of who they are. Wouldn’t it be better to have more influence over what they see?
Evergreen Results
Consider this: you’ve posted your first blog on a Wednesday afternoon. That post has already generated a handful of views and leads by Thursday afternoon — pretty neat. It gets better. By the following Wednesday, you could have doubled the impressions, and in a month or so, your blog could reach thousands of interested consumers.Â
These results stem from the one blog posted that fateful Wednesday afternoon. And since that post isn’t going anywhere, neither is your traffic. Your blog could continue to rank for weeks, months, and years, consistently refreshing your influence on a given topic.
Website Updates
As you probably already know, those web crawlers are always looking for the latest and greatest information. But is updating your website super often even possible? With a blog it is!
A blog is one of the best ways to continually offer new information to make all the search engines happy. And the best part is that there’s no pay-per-click advertising needed. A well-scheduled and well-managed blog can get you continual organic traffic that can have a major impact on your pool and spa business.
See How a Blog Benefits Your Pool and Spa Business
Want to give someone else the same experience you just had reading this? Great — We’d love to help! The Get Smart Group has a dedicated team of professional writers eager to create dazzling, click-worthy content to boost your impressions and influence. Get started today by scheduling your free consultation. We would love to discuss your goals and needs in using a blog to gain traffic and exposure for your business.
