Managing a solar business is not for the faint of heart. Gaining new clients is fiercely competitive, and you’ve likely already realized that SEO is an important factor in growing a successful solar business. You know you need help gaining leads on prospective clients, but you may not quite know who to turn to in order to generate good solar leads and nurture those leads into paying customers. With the buzzwords like “organic SEO” flying around, you also may be wondering exactly what this is and how your solar company can use it to your advantage.
Thankfully, The Get Smart Group knows all about the power of solar energy solutions and how to market them. Not only do we have an exceptional understanding of SEO for solar companies, we have firsthand solar sales and marketing experience as well as proven results developing and implementing successful SEO strategies for our clients. With our data-driven approach and expert understanding of how search engines work, we can help your solar business gain the exposure you need for your business to grow.
What Exactly Is SEO?
SEO, or search engine optimization, is the optimization of your company’s website content to rank higher in search engine results pages (SERPs) so that you get more organic website traffic from intentional search queries. It involves creating website content that focuses on specific keywords pertaining to your business’s services or products. In the case of SEO for solar companies, you’ll need to know how to rank well when it comes to issues like residential versus commercial solar, and you’ll need to determine your target audience. Are you only marketing solar products to a specific city? State? Nationally? Your strategies will be different in each of these cases.
With keyword research on exactly what your potential leads are looking for, you can develop a masterful plan for converting those leads into clients. What you need is a long-term strategy, and we know exactly how to help you set the stage for success. We have experience in both paid and organic SEO for solar companies.
Why Is SEO Important for Solar Companies?
Organic SEO can help your solar company expand the reach of your target audience, increase brand awareness and visibility, and ultimately gain more qualified leads. When done correctly and consistently, SEO can be a cost-effective way to bring in more qualified traffic from organic search queries that are specifically related to your services or products.
In layman’s terms, you want people to find your company when they search for terms like “solar business near me” or “Where can I buy solar panels for my home”. The worst thing in the world for your business is when a customer close to you is searching for solar energy solutions and your company never pops up in search engine results. We see this every day.
“But how can this be?” you ask. “I’ve got a website! I have a company name that is obviously a solar company. Why would people not be able to find my business?”
Gone are the days of people looking up companies by category in the Yellow Pages. Today’s consumers are on their smart devices, plugging their keywords into a search engine like Google or Bing to find an immediate answer to the solutions they are looking for. Increasingly, those searches are voice-based, using apps like Siri and Alexa. If your website isn’t optimized for the keywords and keyphrases the consumers use to search, the chances of that potential solar customer finding you are very, very small. You’ll automatically lose them to a competitor who has an SEO strategy unless you take strides to beat your competitors at the game of SEO.
What you need is a well-researched and well-executed SEO strategy. However, organic SEO is different from pay-per-click (PPC), which is an advertising model where your company pays a fee each time your ad is clicked. Organic SEO also differs from local SEO, which typically involves optimizing your website to show up in searches made within a certain geographic area. The Get Smart Group specializes in both national and local SEO, and we work with both PPC and organic SEO.
It’s also important to understand that organic SEO isn’t just about getting people to visit your website; it’s also about making sure that your pages are relevant, up-to-date, and optimized for the customer’s needs. You need helpful information; not just a sales pitch. Part of SEO for solar companies is assuring that you provide reliable, trustworthy information that is in keeping with what searchers want to know. The Get Smart Group are industry-leading experts on SEO for solar companies just like yours. Here are some fantastic ways to make the magic of SEO happen.
Create Quality Content
Content is king when it comes to SEO. It’s crucial to create content that is relevant and interesting to your target audience. You should focus on topics related to solar power, sustainability, and energy efficiency, as these are all important elements of the solar industry. Additionally, touting superior savings and the extended tax credit incentives are a wonderful way to hold the attention of people searching for solar solutions and catapult you to the top of local or national search rankings.
Google and other search engines want to provide their users with the most relevant content, so it’s important that you have someone on your side to create quality content that provides value to your readers. This means creating content regularly (at least once or twice a week) and ensuring it is well-written, informative, and tailored towards your target audience — all containing those beautiful keywords that your potential leads are looking for. Good content will resonate across search engines, so you’ll be sure to generate leads outside of Google, including on other common search engines like Bing, Yahoo!, DuckDuckGo, and others.
Target Your Solar Audience
Organic SEO is not just about using the right words in your content, it’s about making sure that you’re targeting the right people with the information. To do this, you’ll need to have a solid understanding of who your target audience is — where they live and work, what their pain points or needs are, and how your products and services are the solutions they have been searching for.
Once you’ve identified who your target customers are, create content tailored specifically to them. For example, if your company sells solar panels in California, then you should create blog posts focused on residential and commercial solar energy solutions available in the state. Through Google Analytics, we can track and measure your progress, as well as find out which keywords are most effective for your campaigns.
Optimize Your Website
Ensuring that your website shines brighter than the sun is a great step in maximizing your SEO results, too. First off, you want to make sure that your website is up-to-date and user friendly. This means having a mobile responsive design, high-quality images, videos, and other visuals that are optimized for SEO. Additionally, keep an eye out for any broken links or missing images, as this can be a major distraction for potential leads and can also negatively impact your organic SEO.
Finally, make sure that your website is properly optimized with relevant keywords and phrases. With additional web plugins designed for SEO optimization, you can help your website be seen by as many customers as possible. This can help you appear within the top search engine results pages (SERPs) when people type in their queries on Google or other search engines.
Maximize Your Links and Leads
Another important aspect of SEO for solar companies is link building. This is the practice of creating quality inbound links to your website from other relevant websites. Quality inbound links point back to your site, which can help improve its visibility and ranking on search engine result pages.
You also have the opportunity to use internal links, which point back to other pages on your website. This helps customers find more related content and encourages them to stay longer on your website, which is great for SEO. You can also link to product pages, related information, and even an online store where clients can make a purchase right from your website. Link building also helps you build trust with customers and encourages them to view your website as a trustworthy source of information.
Or capture a lead by having a scheduling calendar link for one of your solar company employees to do an at-home or -business consultation. This personalized touch from your company can be key in transforming organic leads into fully engaged customers once they meet you in person. Plus, you’ll now have a way to contact them if you ever want to reach out with information on solar sales, tax credit incentives, or other information in the future.
By using the link and lead strategies outlined above, you can help your solar company achieve organic search engine optimization success. However, it’s important to remember that achieving good search engine rankings doesn’t have to happen solely on your website. Broaden your horizons with social media.
Utilize Social Media
Social media platforms are another important part of organic SEO for solar companies. Platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn can be extremely useful in reaching potential customers. It’s important to create regular content on these platforms that is engaging and informative. You can use social media to share your blog posts, product pages, and even customer reviews. This will help to increase the visibility of your website and generate traffic from potential customers.
In addition, you can use social media to interact directly with solar companies’ customers. Through comments, messages, and other forms of communication, you can answer questions about solar energy and build relationships with potential leads.
Hire the Best Marketers of SEO for Solar Companies
SEO for solar companies is a specialized skill, which means you’ll want to hire the best professionals for the job. The Get Smart Group employs experienced SEO marketers who specialize in helping solar companies get ahead of their competition through organic SEO for websites, content and social media. Our renowned team knows exactly what it takes to create an effective SEO strategy that will help your solar business shine.
SEO for solar companies is a great way to drive more traffic to your website and help potential leads find the products and services you offer. With a customized SEO strategy in place, you can optimize your website for search engines and maximize your reach so that more people can find out what makes your company stand head and shoulders above all the rest.
Are you ready to illuminate your business with organic SEO? Contact the Get Smart Group today to schedule your free consultation and find out how our experienced team can help your solar company reach new heights. We look forward to hearing from you!
