At The Get Smart Group, we believe that the busy season is a golden opportunity for companies to get creative with their marketing strategies. For those in the backyard industry, here are a few ideas on how to use marketing to your advantage during the busy season.
Busy Season Marketing: Let Your Customers Drive Your Marketing
In the summertime, your crews are busy building things for others to enjoy. But your customers are busy doing the enjoying! Let them drive your marketing. Nothing convinces sideline shoppers to invest in their backyards quite like seeing other people enjoying their backyards. Host photo competitions on social media and email, and watch as the amazing images and stories flood your content feeds – all at little cost and trouble to you, and tremendous pleasure for those sharing and viewing the content!
Keep the Sales Rolling After the Rush
Fourth of July is the de facto wind-down of the busy backyard recreation season. After that, people shift their focus to back-to-school and all things fall. Keep the sales rolling by offering last-minute, end-of-season deals. People will flock to sales on closeout seasonal items, knowing that there’s still ample sunshine and warm weather to enjoy their outdoor living areas into the fall season. Showcase your blowout sales using in-store digital signage, so your customers can see the deals when they come in for chemicals and water testing. (Contact our sales department for more information on our in-store digital signage packages.)
Don’t Let Go of the Bird in Your Hands as You Head into the Bushes!
All fall, winter, and spring, your marketing and sales teams worked diligently to produce solid qualified leads to carry your business through peak backyard recreation season. During the hustle and bustle of summertime, don’t let those leads slip away, even if they haven’t plopped down payment just yet. When have you taken a look at your CRM email campaigns? Are the lead nurture emails making their way to the inboxes of your leads? Are the emails tailored to your current product and service offerings? Do the emails deliver engaging, informative, educational content designed to entice on-the-fence leads? Are the emails winding up in spam folders? What’s the open rate? Conversion rate? If your lead nurturing emails need a facelift, we can help.
Competing in the Age of Digital
One of the most common complaints we hear from pool dealers who operate retail stores is how much business they lose to online giants and big box stores. We all know that your pool chemicals are far superior in quality, and the overall cost of using the good stuff is lower over the long run. But customers don’t know that – and it’s just too darn easy to click Buy Now from the poolside than to come into the store and buy your chemicals. But did you know… you can compete with online retailers by becoming an online retailer? E-commerce stores can be built right on your existing website. Let us show you the power of the click-to-buy in the age of digital.
Play into the Digital Age
While it’s the busy season in the backyard industry, summer can also be exceedingly busy for families. When time is a commodity, your customer base will be using digital resources to search for products, solutions, and deals. High-quality, up-to-date websites and social media sites will certainly catch the eye of your customers and showcase what you have to offer. At The Get Smart Group, we can help you make this a priority through the use of media creation, SEO keyword targeting, blogs, social media content and ads, and well-designed, informative, and easy-to-navigate websites.
Join Forces with The Get Smart Group
The Get Smart Group has an industry-leading team of highly trained professionals with ample experience in pool and spa marketing. Together, we can turn the busy season into your favorite season and your customers’ favorite season. No matter the size or needs of your company, we have the products and marketing strategies to help you grow and make the most of summer. To learn more about ways we can help your business, contact The Get Smart Group today to schedule your FREE 30-minute consultation. Come discover all the ways you can take the marketing burden off your shoulders during the busy season.Â
