Lead capture web forms.
Not exactly the four sexiest words in marketing, we’ll admit it. But those four words could be the difference between two or three contact form fill-outs every month and 60, 70 or even 80.
Feeling sexy now?
Lead capture web forms are what you fill out every time you get a brochure, find a dealer, get more information, or take most other actions.
Our clients who choose to not use those forms typically see 1-5 contact form fill-outs each month. For our clients who use lead capture web forms, we see those numbers soar deep into double digits (ahem… several dozen leads per month).
We don’t expect you to know all this — that’s why you have The Get Smart Group.
- We know that if we handle your Facebook ads but someone else does your website, that you’re setting yourself up for only partial success.
- We know that you’re missing opportunities by not letting us add web forms.
- We know that the perfect landing page can mean the difference between a conversion and a near miss.
We don’t expect you to know any of that — you’ve got a business to run. Well guess what? We’ve got a business to run, too, and our business is making your business better.
Lead capture web forms are just one piece of a big puzzle that we’ve put together over and over for all kinds of businesses.
We know to only ask for information that is absolutely necessary on web forms. We know that after a certain number of fields in a form, conversions begin to plummet. We know that empty white space isn’t the enemy, and that in fact, conversions drop the more text is clumped together. We know that calls to action, insignificant as they may seem to the untrained eye, might mean the difference between a conversion and a bounce.
Stop settling for a marketing plan that’s just good enough. Get it together. Get some lead capture web forms. Get Smarter.
