As a small business owner, your daily to-do list seems to be never ending. You’re the first to arrive and the last to leave. That’s likely one of the main reasons you’ve decided to hire a digital marketing company to help you with your online presence – because you don’t need something else to be responsible for, but reaching your target market on digital platforms is critical. There are a lot of digital marketing firms out there that make a lot of promises. Finding the company that will actually come through on those promises may take some time, but if you examine the types of metrics reports the company promises to provide, you’ll quickly know whether it’s a good partnership.
Metrics Reports Objectives are Part of Their Business Agreement
A legitimate digital marking company will discuss your expectations for their results before a contractual agreement is reached. Then, when it’s time to sign on the dotted line, the company will put those expectations, and minimum promised metric results, in writing for accountability.
Reports are Available Regularly and Consistently
Any digital marketing firm you hire should be more than willing to provide you with a full report of progress either bi-weekly or monthly, depending on your preference. And, if you ever have questions, a real-time report should be available immediately for comparison.
Reports are More Than Numbers
Numbers are important for marking progress and success, but a reliable digital marketing company will also provide you with insights that explain those results. They should share metrics, but also add analysis and context to the data so you can discuss any necessary changes or movement toward your next goal.
A valued digital marketing company will hold itself accountable to your expectations and set its own. At The Get Smart Group, we value every one of our customers and know that you value results. That’s why we make sure to get them to you and show you when and how so that you understand and know you can count on us.
