The longer it takes you to follow-up with a lead, the less likely you are to close the sale. This has always been true, but is even more important to understand in the world of online lead generation and customer research.
A timeless article in the Harvard Business Review shows what happens when you don’t follow-up right away. In fact, the statistics are downright scary. After studying 1.25 million sales leads, these two amazing numbers have come to light:
- You are seven times more likely to qualify a lead if you follow up within an hour than any time later.
- You are sixty times times more likely to close a lead within the first hour than if you wait more than 24 hours.
I want to make sure you read that. SIXTY TIMES MORE LIKELY! Ok. Got it?
When a new lead comes in to your business, you need to have a process in place to follow-up with that lead immediately. Whether a dedicated person or the nearest available person takes care of it – this is super important.
Using our Leadgic follow-up system gives you the peace of mind that every lead is being followed-up with immediately and far into the future. As a business owner, the prospect of losing sales because of slow follow-up is frustrating… but solveable.
If you’re at all concerned about your process for new leads, please do give us a call to discuss. We can show you how we do it and how our system works.
Just don’t let another one fall through the cracks because you’re too busy. Please?
