You’ve been working that Facebook business page for some time now to reach customers on Facebook. Maybe you’re still not seeing a lot of engagement from your customers within the Facebook community. We could go into details about Facebook algorithms and how those determine who sees (and doesn’t see your posts), but it really just comes down to this. The more you engage your audience, the more people will see your posts.
So how do you get your audience engaged?
Reach Customers on Facebook with Free Posts
Whatever you’re posting on your Facebook business page have a variety of elements to be successful (and, by successful, we mean, get people to like, comment or share):
- Include something eye catching, such as a high-quality image, graphic or meme.
- If you post a link to an interesting article relevant to your business, pull a quote from that article. Ask a question (such as “Do you believe this to be true?”) – this will hopefully at least get your audience to click on the link, boosting your engagement numbers.
- Foster engagement with a question rather than a statement.
- Add incentives to your posts by asking current customers to like, comment and share for a prize. One prize example is 10% off their next purchase.
Reach Customers on Facebook with Paid Posts
Boosting your posts are a great way to increase engagement with a small advertising budget. Boosted posts will still need to have the same elements as free posts to get people interested. They also need the following:
- Facebook will not approve a boosted post if there is too much writing on the image. Keep the words to a minimum and utilize your caption to get your message across.
- Utilize the targeted marketing option for a boosted post, but also make sure that the message of your post fits that target audience. If you’re targeting your post to retired men, the post shouldn’t talk about wrangling kids all day long.
- Pay attention to the projected paid reach and adjust your boosting budget accordingly, as well as the number of days your boosted post runs, to reach your ideal number of Facebook users.
Again, engagement is the magic word for building a Facebook following on your business page. Individuals who engage (like, comment on and/or share) on a post, will see more of your future posts. And posts with engagement of three comments or more will begin showing up at the top of the Newsfeed for more people, increasing your audience.
