When you own your own business, there are approximately 264,922 things you need to do. Every day. From staffing issues and inventory management to sales and accounting. And marketing.
Don’t forget marketing.
Social media. Radio. Product placement. Trade shows. Events. Mailers. Website.
And blogging.
Is your head hurting yet?
We know. You don’t have the time. But here’s the thing – in today’s business environment, regular blogging is absolutely essential to your marketing success. Here’s why:
It improves your SEO
A regular blog adds fresh content to your website, and search engines LOVE fresh content. Writing a post that includes the keywords and topics you want people to associate with your business will help you rise above your competition in search engine results.
You can become an industry leader
No one knows your business and your products better than you. By writing interesting, informative posts on these subjects, your customers and potential business partners will begin to recognize you as a source they can trust.
It can improve website traffic
Use your blog and your social channels to drive people back to your website. Place links to your blog posts on your social accounts, and creatively encourage people to click through to your site for more info. Who knows what they’ll learn about you, or what they might purchase while they’re there?
It can improve customer relationships
Blogs not only allow your customers to get to know your business better, but if you open (and respond to!) comments, you’ve developed another channel for customer service and recovery. When handled correctly, that’s invaluable.
There are a dozen more reasons why blogging is beneficial to your business. But to do it properly does take time you probably don’t have. We’ll let you in on a little secret – it’s OK to ask for help. Just like you probably turn to experts in accounting at tax season, you can turn to the experts at The Get Smart Group for help researching, writing and posting blogs to your website on a regular schedule. You’ll get all the benefits of blogging, without the headaches. Contact us today.
