You’ve spent countless hours and dollars on what started out as an idea. It took sleepless nights, missed holidays and most of your best curse words — but you did it. You launched your own business. You’re officially an entrepreneur. There is, however, one small problem: business marketing.
Have You Seen Your Website?
Your website looks like an oil painting. People don’t come to websites to buy stuff. They come to learn. You’ve been in the business for years. Your visitors want to borrow your knowledge on what works, what doesn’t, what to watch out for, mistakes to avoid and how to get the most for their money. Maybe then they’ll want to buy — but only after you’ve used your web presence to position yourself as a credible and authoritative force in your industry.
Business Marketing on the Internet
You’re not using your social media channels to showcase your personality. You’re not using your blog to post trustworthy, informative content that potential customers can rely on to make informed buying decisions. You’re not leveraging your website to guide people through their purchasing journeys.
Of course you’re not — you don’t have time! Running a business takes, like, 25 hours a day.
How are you going to do everything you need to do and also launch email campaigns that keep your customers informed and engaged? How are you going to use your Facebook and Twitter accounts in a way that makes people want to join your mailing list in the first place?
You’re not. We are.
Here’s a fancy marketing term: cross promotion.
When all your online holdings — from social media and your blog to your website and YouTube channel — are all integrated into a cohesive web presence that is unified for the same goals and purpose, then you’ve got game.
Right now, you don’t have game. Right now you have an outdated website with the personality of a bowl of oatmeal. It’s hard to find, it’s hard to navigate and it’s easy to miss.
Don’t worry. We’re here for you. You know how passionate you are about your business? That’s how passionate we are about ours — and our business is all about making your business better.
