Your email list is an important aspect of building a loyal customer base. When you collect someone’s email address, you can market to them over and over again. It’s a cost effective way to reach customers who have already expressed an interest in your business. How can you use Facebook to build an email list? Consider these 4 strategies.
Monthly Newsletter
Sending a monthly newsletter to a potential customer’s inbox is a great way to keep communicating without throwing out a hard sales pitch. Newsletters can include upcoming events or products, a behind-the-scenes look at the business, and even fun prizes and contests. Encourage customers to sign up by offering exclusive discounts in the newsletter. Customers can sign up when they’re in your store, on your website, or you can create social media posts that link to the site where they can subscribe.
Social Media Connections
Promote offers on Facebook where customers have to provide an email address. A link on the Facebook post would direct the customer to a landing page where they can enter their name and email address. After the landing page form is completed, the offer is sent to the customer’s email inbox. Promote these offers on your Timeline, and encourage your followers to share those offers on their social media pages.
Giveaways & Free Seminars
Customers are almost always enticed by something that’s free. What can you offer your clients to help them solve a problem? Put something together, like a seminar, a report, or a giveaway and offer it for free. There’s no catch, except customers have to enter their email address to take advantage of the offer. These types of events are popular on Facebook, and your customers will be excited to share with their friends how they, too, can get something for free.
Cross-Market with Non-Competitors
Attract a fresh, but appropriate, audience by running a social media promotion with another business in your area. Collaborate on what the offer will be – a webinar, eBook, or giveaway (for example) – and market the offer to both of your audiences. When the promotion is completed, swap leads with the other business. You both get fresh, new email leads from your social media promotion.
