Social media is an extremely cost effective way to build your lead list because there aren’t many people advertising on it yet. Eventually, everyone and their dog will have an ad on Facebook. However, that hasn’t happened yet. When you compare the cost of Facebook ads vs Google Adwords, leads through Facebook are 1/3 to 1/5 the price of Google. You can relax knowing that the money you spend on Facebook advertising is effective (and affordable).
Reach Your Clients Early
One reason social media is so cost effective is because you can reach prospective clients very early in their buying journey. When customers are simply gathering information, they’re on on Facebook. When customers are looking for local businesses, they’re on Facebook. When customers are looking for reviews and testimonials, they’re on Facebook. When those same customers are interested in finalizing their selection, they’re on Facebook. The information they see via Facebook ads and social media posts will help them make their decision. Throughout the entire buying process, customers are active on social media. You can find them if you’re active on social media too.
Facebook Ads Specifically Target Your Audience
Finding customers on Facebook is easy because the social media network allows you to target people with a ridiculously high level of specificity. For example, let’s look at how The Get Smart Group might target potential customers. We want to reach people who are making the decision to spend money on marketing and advertising, so we target the person who is writing the checks for that business. Our team can put together Facebook advertising that targets people according to their job title. We identify CEO, COO, president, vice president, owner and founder as job titles. If those words show up in the potential customer’s job title, then we’ve built a very targeted list. That kind of targeting is not possible anywhere else.