As the economy becomes more questionable for consumers, it may be nerve-wracking as a pool dealer to look forward to the coming months. How to sell pools in any market may have been something that you’ve encountered before, but if not, The Get Smart Group definitely has. With professional know-how on how to market your pools, services and products well, you’ve found the perfect partner when it comes to helping you sell pools in a down market. Want to know more? Here are a few ways that you can set yourself up for success during an uncertain season.
A Visually Appealing Website
First and foremost, it’s important to create an inviting website that will draw customers in and make them want to learn more about your offerings. Pool builders, especially, need to visually present the pool ownership lifestyle in a way that customers remember. Whether you want header videos of families splashing and playing in a custom pool, gorgeous pictures of a pool ownership lifestyle, or even fun CTAs for customers to be a part of the pool life, your site should stand out from the competition.
In addition to these ideas, you can also offer a photo gallery of magnificent, completed projects that allow people to dream of what a pool can look like at their own home. To sell pools effectively in any market, you need an eye-catching website that will get potential clients interested in looking further into what you’re offering.
With The Get Smart Group, a professionally designed website with implementation of videos and graphics, best practices for formatting, search engine optimization and engaging content is an amazing way to sell pools no matter what market you’re in. We can load your new website with impactful SEO keywords and content so that the people looking for what you offer will find you instead of your competitors when searching online. This is a great way to stay one step ahead of the competition.
How to Sell Pools: Offer Opt-in Options
Many times during a down market, consumers use the season as a time to research, waiting for a better time to buy. And where will they research? Wherever they find an authority on the subject they are searching for.
As a pool builder, setting yourself up as the authority positions you to sell pools when the time is right. You can do this first through an impactful website and SEO keyword targeting. Once you have captured your readers’ attention, offer free opt-in offerings like stunning eBooks that let interested customers know more about what you do and what you offer. Whether you design custom gunite pools, offer a sensational brand of fiberglass or vinyl liner inground pools, or even have quality above ground pool options, you can give more in-depth information about pool design, installation, and even costs and financing.
A gorgeous eBook can accompany a lead funnel, putting your potential buyers into a CRM system designed specifically for your needs. And although we’ll talk more about that in a minute, having a quality eBook is a fantastic time to show your experience, knowledge, and ability.
Opt-in options are a great way to keep your customers informed while keeping them in the loop. This ensures that they’ll always come back to you when the right moment comes, meaning more sales for your company no matter the market.
Set Up a Lead Funnel System
A lead funnel is an essential tool for any business owner in today’s digital age. It stores and manages leads so that when a customer is ready to buy, you’ll be the one they reach out to.
A quality CRM campaign allows you to continually reach out to interested customers, even if they are just researching. You never know when interest will turn to action, so having access to potential customers’ email addresses offers a unique opportunity to reach out with information, sales and discounts, requests for a free in-home consultation, financing options, and more. Keeping your company in the mind of the customer can place you in an important position for the time coming when that customer becomes a buyer. If they already feel like they have a relationship with you, chances are you can secure that precious pool build project.
Offer Excellent Swimming Pool Financing
Another great way to sell pools in any market is to offer exceptional swimming pool financing. Whether you choose to offer in-house financing or partner with a lender or home improvement financing company, doing so gives your customers an edge on making a major purchase during an economic downturn.
Having the ability to enjoy a beautiful above ground or inground pool now and pay for it over time is a fantastic option for many buyers. In fact, having access to financing allows the customer to have a bigger project — looking at ways to not only build and enhance their pool, but also to finish out hardscaping, landscaping, and outdoor living areas in their backyard paradise. With a low monthly payment, this can be an attractive alternative that allows customers to buy now and pay as they go. And large projects can mean the difference in your business thriving during seasons when pool builds may be slower.
Choose The Get Smart Group to Help You Sell Pools in Any Market
If there’s one thing we know, it’s the pool industry. The Get Smart Group is always on the up and up where pool building and selling are concerned. With a team of industry leaders, you’ll have access to a wealth of knowledge and offerings when it comes to selling pools in any market.
From advice on marketing your business, setting up lead funnels and CRM systems, providing sensational visuals on websites and social media, designing and delivering beautiful eBooks, and more — The Get Smart Group has the tools you need to sell pools in any market.
Schedule your free 30-minute consultation today to see what we can do for you. We are the experts at digital marketing for pool builders and dealers. A simple half hour can transform the way you choose to do business in the next year. With The Get Smart Group on your team, bringing in a continual line of leads can help set you up for a successful season in any economy. Contact us today to get started.
