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Steal These Tips to Up Your Email Open Rate

Steal These Tips to Up Your Email Open Rate

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Are you feeling discouraged about a low open rate on your latest marketing email blast? Not to worry. Here are…
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How to Use Memes & Hashtags for Marketing

How to Use Memes & Hashtags for Marketing

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These days, it’s all about that #relatablecontent. While it may seem silly at first, memes and hashtags are actually a…
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Writing in the Client’s Voice

Writing in the Client’s Voice

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One of the things I see most often as Content Manager is writers struggling to write in the client’s voice,…
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How Writing Blunders Murder Your Brand Image & Reputation

How Writing Blunders Murder Your Brand Image & Reputation

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It’s just an apostrophe. The words mean almost the same thing. Nobody will notice that misspelled word. Not too many…
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Targeting Your Audience PART 2: How to Define Your Target Audience

Targeting Your Audience PART 2: How to Define Your Target Audience

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Last month we began to develop a target audience for your brand. If you missed it, check out the link…
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Why do Millennials change jobs so much?

Why do Millennials change jobs so much?

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Why do Millennials change jobs so much? At work a couple of weeks ago, my boss mentioned that he heard…
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Targeting Your Audience PART 1: Who the Heck is my Target Audience?

Targeting Your Audience PART 1: Who the Heck is my Target Audience?

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Sometimes marketing is a moving target. It can be frustrating to know what to spend your marketing dollars on to…
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Which Social Platforms are Right for Your Content Marketing?

Which Social Platforms are Right for Your Content Marketing?

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  “Get on social,” they say. “Social marketing is where it’s at!” People aren’t seeing your TV ads anymore. They…
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How a blog helps your business

How a blog helps your business

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As a small business owner, you’ve probably heard that a blog on your website would be good for your business. …
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Innovation, A Value To Lead By

Innovation, A Value To Lead By

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By: Scott & Ali Reynolds When my wife and co-founder Ali and I started The Get Smart Group 10 years…
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