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Steal These Tips to Up Your Email Open Rate

Steal These Tips to Up Your Email Open Rate

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Are you feeling discouraged about a low open rate on your latest marketing email blast? Not to worry. Here are…
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How to Use Memes & Hashtags for Marketing

How to Use Memes & Hashtags for Marketing

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These days, it’s all about that #relatablecontent. While it may seem silly at first, memes and hashtags are actually a…
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How is your business handling lead capture?

How is your business handling lead capture?

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Your business might already have a great social media presence. Or, maybe you’re doing great with your Google ads. You…
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The Tools We Sometimes Fail To Use

The Tools We Sometimes Fail To Use

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Let’s take a quick look at a few tools that often get overlooked. Sometimes there is a genuine need to…
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Marketing for Pools & Spas in 2020: Reaching Your Customers

Marketing for Pools & Spas in 2020: Reaching Your Customers

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  Marketing for Pools & Spas in 2020 is all about reaching your customers on their playing field and time…
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Writing in the Client’s Voice

Writing in the Client’s Voice

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One of the things I see most often as Content Manager is writers struggling to write in the client’s voice,…
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The Art of Keeping It Simple

The Art of Keeping It Simple

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Someone recently asked me what kind of writer I am. As an introvert, I tend to internalize most of my…
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How Writing Blunders Murder Your Brand Image & Reputation

How Writing Blunders Murder Your Brand Image & Reputation

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It’s just an apostrophe. The words mean almost the same thing. Nobody will notice that misspelled word. Not too many…
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Custom Solutions

Custom Solutions

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No problems here. There are a few things everyone has; things that no one wants; and things that are VERY…
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How do you do that? Surviving and Thriving as Married Co-Founders

How do you do that? Surviving and Thriving as Married Co-Founders

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There is never enough time. If I had to narrow down the challenges of being married and being in business…
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