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Google Keep: Note based apps vs. Pinterest...what's more useful?

Google Keep: Note based apps vs. Pinterest...what's more useful?

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About a year ago, I got a text from my old friend Susan. She wrote, “I just followed you on…
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New Kid in Town: Slideshows are the New Infographics

New Kid in Town: Slideshows are the New Infographics

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Although most people had never heard the term “infographic” in 2008, it wouldn’t be long before the wonderful little picture…
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How We're Converting Leads From Facebook

How We're Converting Leads From Facebook

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Over the past several years, we’ve been working with our clients in the Backyard Recreation industry to promote live events…
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PPC vs. Social: One Landing Page Does Not Fit All

PPC vs. Social: One Landing Page Does Not Fit All

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Landing pages are not good multi-taskers. Every landing page is built to do just one thing, and is designed to…
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Emotion is a Powerful Tool — Use it Sparingly in Your Content

Emotion is a Powerful Tool — Use it Sparingly in Your Content

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Dry, stale, textbook-ey content isn’t the worst thing on the Internet. People yelling about politics in ALL CAPS on my Facebook…
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Accruing Feminine Interest for Your Business Through Pinterest

Accruing Feminine Interest for Your Business Through Pinterest

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Pinterest almost always gets overlooked by businesses trying to get in on the social media scene. Facebook and Twitter get…
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Adapting to Facebook Newsfeed Changes

Adapting to Facebook Newsfeed Changes

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Have you disappeared? Facebook changed its newsfeed algorithm yet again at the beginning of 2015, resulting in one of the…
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Developing Your Brand | Hook Them With a Story

Developing Your Brand | Hook Them With a Story

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By: Michelle L. Cramer One of the most popular television comedies in recent years is How I Met Your Mother,…
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Don’t be Normal | Tailoring Your Brand to Your Target Market

Don’t be Normal | Tailoring Your Brand to Your Target Market

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By: Michelle L. Cramer There is some tough scrutiny passing around over GAP’s latest “Dress Normal” ad campaign. Launched in…
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Cohesive Brand Elements | Molding Together Logo and Content

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By: Michelle L. Cramer Have you ever watched Gilmore Girls? Stick with me, here; I swear I have a point.…
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