Pool and Spa Marketing Tips

Get Smart, Get Growth

OUR BLOG

Our Latest Posts

Interested in digital marketing for your business? Then read the latest information on how to grow your business, expand your reach, and develop your team.

Why Your Hot Tub Marketing Isn’t Working (and How to Fix It)

Why Your Hot Tub Marketing Isn’t Working (and How to Fix It)

We talk to hot tub dealers all the time, and, across the board, their hot tub marketing frustrations are almost…
What Google’s Latest Algorithm Update Means for Your SEO Strategy

What Google’s Latest Algorithm Update Means for Your SEO Strategy

In the ever-evolving world of digital marketing and SEO strategy, staying on top of Google’s algorithm updates is non-negotiable. Each…
Pool Builder + Pool Marketing: How to Find Your Perfect Fit

Pool Builder + Pool Marketing: How to Find Your Perfect Fit

If you’re a pool builder, chances are you’ve poured years into mastering your craft. You know the ins and outs…
The Window and Door Marketing Playbook: Your Proven System for Ranking, Leads, and Revenue

The Window and Door Marketing Playbook: Your Proven System for Ranking, Leads, and Revenue

Morning coffee in hand, voicemail already full. Crews to schedule. Vendors to wrangle. Margins to protect. If you install windows…
How to Advertise Locally on Google and Social Media (and Actually Connect With Your Community)

How to Advertise Locally on Google and Social Media (and Actually Connect With Your Community)

New to Digital Marketing? Advertise Locally on Google and Socials. It’s Easy with a Smart Marketing Agency for Your Local…
2025's Home Improvement Digital Marketing Trends You Can’t Afford to Ignore

2025's Home Improvement Digital Marketing Trends You Can’t Afford to Ignore

For all the contractors who’d rather swing a hammer than write a hashtag. If you’re a home improvement contractor, remodeler,…
Powerful Pool Marketing for Commercial Pool Builders

Powerful Pool Marketing for Commercial Pool Builders

Unlocking Growth for High-Impact Pool Projects In the world of commercial pool construction, aesthetics are only part of the story.…
9 Effective Strategies for General Contractor Marketing: Boost Your Business Visibility

9 Effective Strategies for General Contractor Marketing: Boost Your Business Visibility

In the competitive world of home construction, interior remodeling, and outdoor enhancements, general contractor marketing is no longer optional—it’s essential.…
Top 10 Questions to Ask Before Hiring a Google Ads Agency

Top 10 Questions to Ask Before Hiring a Google Ads Agency

In the competitive digital marketing landscape, Google Ads has become a powerful tool that smart businesses use to reach their…
5 Concrete Pool Marketing Ideas to Fill Your Schedule All Year Long

5 Concrete Pool Marketing Ideas to Fill Your Schedule All Year Long

The pool market is hot—but are your leads lukewarm? If you’re a concrete pool builder or gunite pool installer looking…
Digital Marketing for Contractors

How Networking Became a Secret Weapon for Digital Marketing for Contractors

Want to increase AI visibility? SEO optimized and ranking content is key.

AEO Is the Evolution of SEO: Why Your Content Is the Key to AI Visibility

Does AI Video Work for Pool & Spa Stores?

A pool builder finishes out a pool deck overlay. SEO and home improvement marketing go hand in hand.

The Long Game of SEO: Why Home Improvement Marketing Requires a Long-Term Strategy

Pool manufacturer marketing gets a pool maker in front of the right audiences.

Pool Leads and Pool Manufacturer Marketing: The Complete Guide to Growing Dealer Success Worldwide

Video production becomes a powerful tool with client testimonials like this man and woman.

7 Ways Video Production Transforms Pool Builder Marketing and Hot Tub Marketing

Contractor marketing begins with a free marketing consultation from The Get Smart Group.

Contractor Marketing Made Simple: Book Your Free Marketing Consultation Today

The right pool & hot tub marketing can turn your showroom into a lead‑generating powerhouse.

Pool & Hot Tub Marketing for Brick-and-Mortar Stores: 10 In-Store Strategies That Work Wonders

Meta Ads can help Home Renovation Contractors gain customers.

The Power of Local Contractor Marketing: 7 Reasons Meta Ads Get Results for Solar, Roofing, Painting, and Home Renovation Contractors

Pool lead generation is the bread and button of a pool business. Keep leads coming in with the right CRM system from The Get Smart Group.

The Ultimate CRM Systems for Pool Lead Generation

Book Scott Reynolds to Speak at Your Event