The pool and spa industry has seen a great increase in business with everyone being stuck at home. You’ve been fortunate enough to see a lot of this increase in business, and are at a point where you don’t really have the bandwidth to take on more clients. So, you’ve been wondering, “Can I stop marketing?” Business is already booming, and marketing is how you bring in new clients, right? That’s exactly right, and exactly why you can’t stop marketing.
Keep Your Brand Booming, Too.
While business is booming, you need to keep your brand booming, too. If you stop your hot tub store marketing, your brand name and business name will lose recognition. When people see Google ads for hot tubs, they’re going to see someone else’s ad instead of yours. So when they’re finally ready for that hot tub, who are they going to call? Not Ghostbusters, and unfortunately, not you either.
This principle applies to all marketing, not just paid advertisements. How many times have you looked on Facebook and saw a business hadn’t posted in a year? Did you assume they went out of business, or that their business was booming? Be honest; you assumed they went out of business. Or, you at least were unsure, so you moved onto the next one.
Even while your business is booming, you need to keep your online presence booming, too. If you disappear for a few years while business is good, your followers will wonder where you went. You’ll practically have to start over with your online presence. Your business will be better off if you continue marketing, even if you’re booked out for years.
Plan for Years to Come.
When selling hot tubs, one of the biggest selling points is that clients will have a product that will last for years to come. So, if you’re encouraging our clients to think out for years ahead, you should be, too. Your business may be booming now, but what about 5 years from now? Are you booked out that far?
Hot tubs are a large investment, and not one that many hot tub buyers make overnight. In fact, they’re more likely to think about it for years before buying one. So, keep marketing now. Get the word out to them. Change the messaging in your ads so not only are you planning for years to come, but your audience is, too. When it’s finally time for them to get their hot tub, they’ll know your business’ name because they saw your ad early on in their search.
So, Can You Stop Marketing?
Now you know why the answer to the question “Can I stop marketing?” is no, even if business is already booming. But, since you are so busy, you may need some help to keep it going. If that sounds like you, get in touch with The Get Smart Group. We specialize in digital marketing for pool and spa businesses, and have a whole team ready to help you keep your business booming. Schedule a free 30-minute consultation today to discuss exactly what we can do for you.
