Your business is on the Internet like it’s supposed to be. You have a website, a Facebook business page, a Twitter account, all of your top execs are on LinkedIn, and you even started an Instagram account for the business. But nothing is really happening on any of them.
We’d like to pose a question:
Are you posting on these outlets regularly and consistently?
If traffic on them is limited, then we venture to guess that the answer is something along the lines of “not really.” That’s because you don’t have a game plan. When you’re trying to reach your potential customers on every possible virtual channel, you must have a marketing calendar in place. Without one, you’re more likely to only post to Facebook when it’s convenient and not have fresh content popping up on your website to keep the Google algorithms happy.
Creating a Marketing Calendar: Where Do You Begin?
It’s best to start by focusing on just one outlet for a while. If it’s Facebook, utilize the post scheduling feature for your business page and schedule several posts days or even weeks in advance so that there is consistency.
If it’s your website that you’d like to see more traction on, then get your blog active and get some new content up at least once a week. Plan your posts in advance and write several at a time to schedule the posts ahead of time, so you don’t get bogged down in deadlines.
If the thought of all of this completely overwhelms you, don’t worry, we’ve got you covered. In fact, this marketing calendar thing is one our areas of expertise over here at The Get Smart Group. Every day we have professional writers working on new blogs and social media posts for our clients, as well as email marketing campaigns and website content.
Reach out to us and see what we can do to make your marketing calendar a more manageable aspect of branding your business, so you get more potential customers in through the proverbial virtual door.
