If you’ve been following us long, you’ve learned about the importance of online marketing, and SEO, and reputation management, among other things. With a list of things to learn, we can understand why a business owner might sometimes wish for the simpler sales structure of bygone days. BUT, hold the phone. You, my friend, have a leg up on something that yesteryear’s owners would have killed to have. You have an easier chance to turn every single customer into a lifetime customer.
We all know the importance of lifetime customers. It costs much more to acquire a new customer than to retain one you’ve already got.
Here’s a simple example. Let’s say you sell calendars and have a $10 profit margin on each one, but it costs you $1 in advertising to attract each new customer. So, the first year they buy a calendar, you profit $9 from a customer. However, if that same person returns every year for the next 20 years to buy a new calendar, you keep the whole $10…every year. That’s $209 from that one customer over 21 years.
Or, don’t worry about repeat customers and just go out and find a new customer for every single calendar and settle for $9 profit per person. Instead of $209, you’ll get just $9…then it’s off to attract someone else.
No! You want the lifetime customer, right?
Here’s the great thing, not only is it more affordable to keep a customer than to attract a new one, it’s easier, too! Because, when you partner with us, we’ll put Infusionsoft to work for you. The emphasis will be on using automated post-purchase email campaigns to cultivate your relationship with your customers. We’ll keep your brand at the forefront of their minds and when they need to make another purchase, they’ll automatically turn to you.
Plus, we can create email campaigns that target natural sales opportunities unique to your business. Timely emails about water care chemicals and maintenance, or a reminder to check their hot tub cover (around the time their cover will probably be showing some wear), will funnel your original customer back to you. Why would they shop elsewhere for a cover when you have good brand recognition with them and you’re right there anticipating their needs?
Automated email campaigns let you keep building the relationship and taking care of your customers, but it’s completely hands-off for you! Don’t let a good sales opportunity pass you by. Start here with a FREE 30-minute consultation and we’ll show you more about how we can help you transform a single transaction into 20 years of happy purchases from the same client.
