Did you sigh out loud as you opened your pool and spa business’s social media accounts today only to scroll through and find that the previous month of posts sorrowfully have no likes, love or even that cute little care emoji? You work week after week to choose photos and captions that you think your clients might love. How in the world can you build social media engagement for your pool and spa business if no one seems to want to engage at all?
At The Get Smart Group, we hear you. Building social media engagement for your business can seem like a daunting task, but it definitely doesn’t have to be. In fact, building social media engagement for your pool and spa company is one of our specialties! Let us help you build relationships with clients through engaging content that translates into more product sales, larger profits, and greater exposure. Here are three ways you can increase your presence on social media platforms.
Live Videos & Reels
You don’t have to be a viral internet sensation to get some great traction from a little video action. In fact, you don’t even have to be on camera (unless you want to). Live videos and reels are a great way to interact with your client base, build relationships, and show off your products or services. You can do an unboxing video of one of your latest products, give a behind-the-scenes timelapse look at how you build a custom pool from start to finish, use manufacturer videos branded with your company name, or give a demo of a new AR app that can allow your customers to visualize the perfect pool, spa or furniture in their backyard. You could even have your staff answer questions from customers in a live video where customers are commenting and engaging in real time.
From Tik Tok to Facebook and Instagram Reels, using video as a means to engage your social media followers is a great way to interact and build social media engagement for your pool and spa business.
Contests & Giveaways
Giving potential customers a chance to try out your product or service for free is a fantastic way to build social media engagement. You could run a contest on Facebook or Instagram where you offer one of your products as a prize for people who like and share your pool and spa business posts. Or, have people post photos of their pool while using the hashtag “#mypoolisbetterthanyours” and pick a winner based on the best photo. This is a great way to build relationships with your customers, get people talking about your brand, and build genuine engagement on your social media profiles. The more likes and shares you have, the more your social media content will be seen by others.
Memes & Laughter
There’s no reason to be known as a pool and spa business that doesn’t know how to have fun. Memes and jokes are a great way to build social media engagement, especially when your content is related to the pool and spa industry. Everyone loves a good chuckle that they can share with others, so make sure your followers know they can count on you for a smile or two.
For pool and spa businesses, social media is an essential tool for connecting with customers and building a brand. But the key to success isn’t just about having an account — it’s about engaging with your audience. The more engagement you have, the more money you can potentially save on social media marketing and the more your content can be shown to the world.
The Get Smart Group Can Help Build Social Media Engagement for Your Pool and Spa Business
Whether you’re looking for a fun and creative way to build relationships with your customers or a comprehensive strategy to build organic social media engagement, The Get Smart Group knows just what it takes to get exposure and engagement for your pool and spa business. Schedule your free consultation today to see how we can help you build an engaged customer base who will love your company, products and services in no time. Let’s get started!
