If you’ve made any effort to try to understand SEO and improve your company’s online presence, you know it’s not an easy task. The “rules” aren’t published, and it seems like they’re always changing. Just when you think you know exactly what you need to do to get your SEO efforts into the end zone, the goal posts move.
There are companies of all shapes and sizes offering to help you improve your SEO game – for a pretty stiff fee, of course. And while their tactics may help, the key to true SEO success is much simpler than what they’re selling.
It’s content.
Regularly publishing quality, unique content on your website will dramatically improve your SEO efforts.
The trick is, your web pages probably don’t need to change that often. The services you offer, your contact information, your fee schedule, your company history or mission – it’s all fairly static. So how do you regularly update content when there aren’t any updates to make?
You blog.
Adding a blog to your website and creating (and sticking to!) a regular blogging schedule is the most important thing you can do to improve your company’s presence in search engine results. If we know one thing about the “rules” search engines follow, it’s that they strive to find and deliver the most relevant and current content to their users. Their algorithms crawl the web, looking for new pages to index – and every new blog post is a new page. In fact,studies have found that businesses that include a quality blog on their websites see up to 55 percent more site traffic than those that don’t. That’s a pretty convincing reason to start blogging as soon as possible.
So what do you blog about? And where do you find the time?
What do you want your customers to know? You can highlight a product or service. Talk about the history of what you do. Tie your business to upcoming holidays or current events. When you put your mind to it, you discover the options are endless. But as a business owner, endless your time most certainly is not. We get it. Starting a blog sounds great until you look at your calendar and wonder how you’re supposed to squeeze it into your already full schedule.
The Get Smart Group is on your side.
Helping businesses develop compelling content is what we do – and we have the track record to prove it. So if you’re ready to move your company’s SEO efforts down the field, reach out to today.
Put us in, coach. We’re ready to play.
